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“Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way,” the debut anthology by Avazona Ltd., has officially hit #1 on Amazon in multiple categories. The book captures the raw, real, and radically different journeys of 14 visionary entrepreneurs across diverse industries.

Edinburgh, UK, 2nd July 2025, ZEX PR WIRE, Avazona Ltd., the powerhouse behind some of today’s most visible personal brands, has made a major splash in the publishing world with the launch of Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way. Since its release, the book has become an Amazon #1 bestseller, topping charts in Global Marketing, Commerce, Shopping & Commerce Reference, and Business Franchises. Featuring real, unfiltered narratives from entrepreneurs in sectors like healthcare, real estate, tech, coaching, and education, the anthology highlights the grit, detours, and defining moments behind modern success.

Founders in Focus by Avazona Ltd.

The book was born out of a need to separate entrepreneurial hype from what it’s really like, what the book’s creator, TJ Avazona, describes as the “pitfalls.” “We’re drowning in hustle quotes, but what people really need are raw blueprints and unedited maps of what it looks like to fall and get back up,” said TJ. “I wrote this because I wish I had it ten years ago. These are the stories I needed to hear when I was struggling.”

Each chapter offers a lived lesson plan, earned through trial, error, and relentless belief. The book doesn’t promise a straight path, but it does offer guidance. These founders may come from different industries, but their stories echo a shared truth: that persistence, adaptability and courage are the real foundations of success.

TJ’s own evolution reflects the message at the heart of the anthology. His path was not a red carpet to success, it was lined with failed YouTube channels, ghosted pitches, painful rejections and constant reinvention. From roadside penny hunts to leading a million-dollar marketing agency, his story is just one of many that prove success isn’t about getting it right the first time, it’s about continuing anyway.

“Founders in Focus: Stories from 14 Entrepreneurs Who Built It Their Way” is now available on Amazon.

About Avazona Ltd.

Avazona Ltd. is a global PR and marketing agency known for helping entrepreneurs and businesses build credibility and visibility through strategic media placements and personal branding. With a presence in multiple countries, the company leverages its strong network of media contacts to deliver impactful storytelling and elevate client profiles across industries.

About Book Authors

• Amy Goodson, an award-winning sports dietitian and founder of “The Sports Nutrition Playbook,” shares how pauses in her career, like the 2020 slowdown, became launchpads for her greatest work, reminding us that unconventional paths often lead to unexpected wins.

• Hillary Seiler, known as “Coach Hill,” turned years of financial struggle and medical debt into a renowned business, “Financial Footwork,” which teaches professional athletes and everyday people how to manage money. Her experience proves that pain can be the blueprint for purpose.

• Dr. David Kenneth Waldman, education advocate, reveals how failing in pre-med led him to create “To Love Children Educational Foundation International,” which empowers girls through education. His story highlights how the worst setbacks can lead to the most impactful missions.  

• Nick Day, founder of “JGA Recruitment,” took a bold leap during the 2008 economic crisis by specializing in payroll. He shows that niche focus and timely action, even in crises, can lead to big wins.

• Kenya Lee, a nurse and founder of “Faith In Girls,” turned the stillbirth of her daughter into a movement that empowers women. Her chapter proves that emotional intelligence is the foundation of independence. 

• Ryan Crittenden, a U.S. Army veteran, Ph.D. in Industrial and Organizational Psychology, and founder of “XL Coaching and Development,” explains how naming his self-doubt helped him transform it into a tool for growth. He emphasizes outshining flaws with what works and the importance of making people feel seen and valued for long-term wins.

• Shailesh Poddar, founder of “Habitat28,” changed the housing industry by making modular homes high-quality. From facing stigma to winning municipal approval, his journey demonstrates how innovation and evidence can change minds and markets.

• Jessica Coffield, psychologist turned coach, offers a valuable story on turning passion into a business like “Endless Possibilities Life and Business Coaching Services.” She shows how purpose, combined with structure and knowledge, can take flight and create lasting breakthroughs.

• Michael Holt, luxury real estate expert and co-founder of “The Holt Team,” combines high-quality service with deep client empathy. His approach reveals how relationships fuel long-term success.

• Henry Criss, a Marine Corps veteran and CEO of “Fraum Health,” left behind government bureaucracy to pursue healthcare. His work in non-surgical pain and wellness care reminds us that risks, not routines, lead towards revolutionary leadership.

• Dr. Adebola Ajao, an FDA epidemiologist and leadership coach, found her calling after career burnout. Through “Empowering Initiatives,” she mentors women to rise beyond professional stagnation, showing that science-backed purpose is a powerful force for reinvention.

• Philip Shalala, founder of “The Critical Co.” and the branding mastermind behind a major hospitality brand’s entertainment empire, built businesses by following his gut. From launching a top-selling energy drink to selling his entertainment company to a national sports organization, Philip’s story is proof that innovation succeeds when you trust your instincts and dare to disrupt.

• Rich Funk, CEO of “BOOM Chaga” and a veteran of leading global consumer goods companies, turned COVID-era grief into a mission for wellness. His chapter proves how tragedy and personal loss can awaken world-changing innovation.

• Christian Cassarly, founder of “SuperpowerThinking.org,” combines trading, mindset mastery, and faith to help others achieve financial and spiritual freedom. He proves that vision and belief can transform uncertainty into impact and profit into purpose.

San Antonio, TX, 1st July 2025, ZEX PR WIRE,  In a sweeping update impacting emergency medical personnel across the country, the National Registry of Emergency Medical Technicians (NREMT) has officially launched a revised version of its cognitive exam. This new format introduces enhanced question types, adaptive testing logic, and a stronger focus on clinical reasoning—raising the stakes for thousands of EMT and paramedic candidates preparing to enter the field.

Unlike traditional EMS classes that may rely on local protocols or outdated materials, How To NREMT’s curriculum is built strictly around national standards. This focus ensures that students are studying the exact decision-making frameworks and treatment priorities tested on the NREMT cognitive exam—eliminating confusion caused by regional differences or conflicting instruction.

In response, How To NREMT—a national training resource dedicated to first-attempt exam success—has introduced a refreshed NREMT prep course specifically aligned with the updated exam blueprint. Developed by EMS educators and field experts, the course is anchored in a structured 10-Step Plan that helps students master both medical knowledge and clinical judgment under pressure.

“The new NREMT format offers a more realistic lens into how EMS professionals are expected to think in the field,” said a spokesperson for How To NREMT. “But it also challenges students to go beyond memorization. Our 10-Step Plan helps them build clinical reasoning from the ground up—so they’re not just ready to pass the test, they’re ready to practice safely and effectively from day one.”

While many programs focus only on EMTs or Paramedics, How To NREMT serves students preparing for all levels of the exam—including EMR, EMT, AEMT, and Paramedic. Each NREMT test prep program is customized to the certification level, offering relevant materials, realistic questions, and scenario-based instruction.

The redesigned exam moves beyond traditional multiple-choice formats to include dynamic, scenario-driven questions. With the introduction of computer-adaptive testing logic, test-takers are now assessed in real time on their ability to prioritize, assess, and intervene across a range of emergency situations. This has created new demands—and anxieties—for students who relied on outdated prep tools or one-size-fits-all study guides.

To address these gaps, How To NREMT’s approach organizes NREMT exam prep into a series of progressive modules that begin with knowledge review and move toward scenario-based drills and test endurance training. The plan also includes built-in checkpoints, remediation tools, and cognitive coaching to help students recognize—and correct—reasoning pitfalls.

Each of the ten steps has been revised following an internal audit of the new exam design. Key features now include interactive skill labs, diagnostic reviews, and personalized tutoring options for students who need additional support. Special emphasis is placed on adaptability—recognizing that many learners are balancing exam prep with work, family, or clinical rotations.

The platform also connects students with experienced NREMT prep and EMT tutors through optional small-group sessions and personalized coaching. These sessions are specifically designed to address common problem areas—such as time management, critical reasoning under stress, and test stamina—that are often overlooked in conventional study programs. By focusing on these overlooked dimensions, How To NREMT aims to build both competence and confidence in its learners.

Beyond its core 10-Step Plan, How To NREMT provides a range of flexible tools and programs designed to meet diverse learning needs. Students can access the mobile practice app—featuring TEI questions, clinical judgment scenarios, and instant feedback—allowing them to train on the go. For those seeking immersive support, the 14-Day NREMT Boot Camp offers an intensive live prep experience via Zoom, available multiple times a year.

The platform also provides unlimited live group coaching, personalized tutoring with a 100% first-time pass rate, and monthly free training sessions for students exploring the program. Whether students are preparing for the EMR, EMT, AEMT, or Paramedic exam, each offering is designed to reinforce core skills and promote exam-day readiness.

One standout feature of the platform is “Mr. How To”—an AI-powered EMS tutor available 24/7. This smart assistant is designed to answer EMS-related questions in real time, helping students reinforce tricky concepts between coaching sessions. Whether clarifying anatomy and physiology topics or walking through complex clinical scenarios, Mr. How To delivers instant guidance and supports independent study when live help isn’t available.

With thousands of candidates expected to sit for the updated exam over the next year, How To NREMT has significantly expanded its support infrastructure to match the rising demand. In addition to revamping its curriculum to reflect the latest item types, the organization hosts weekly webinars focused on strategy and exam readiness. It has also broadened its library of national registry practice tests, ensuring students gain hands-on experience with questions that closely mirror the new format and logic.

Although the transition introduces new challenges, leadership at How To NREMT sees long-term benefits.

“Students today face a steeper curve—but they’re also preparing to enter a more complex clinical environment,” added the spokesperson. “By giving them a plan built for this new era of EMS testing, we’re setting them up for more than a passing score. We’re helping them think like confident, capable responders from the very start.”

For certified EMS professionals, How To NREMT also offers CAPCE-approved continuing education (CE) courses. These programs are ideal for those seeking to maintain their credentials or earn additional exam attempts—extending the platform’s value beyond first-time test-takers.

As more students and training programs adjust to the updated testing environment, How To NREMT’s team remains committed to keeping their resources responsive and relevant. Plans are already in motion to incorporate student feedback into future iterations of the 10-Step Plan and expand access to adaptive prep tools across more states.

For candidates navigating the uncertainty of the new format, How To NREMT offers more than test prep—it provides structure, confidence, and a clear path forward. With the right support, even the most rigorous certification process becomes manageable.

About How To NREMT

How To NREMT is a national leader in exam preparation for EMT and paramedic students. Known for its structured 10-step system, expert-led tutoring, and scenario-based instruction, the platform empowers students to pass the NREMT cognitive exam with confidence. Its programs serve aspiring EMS professionals across the United States.

Contact Information

Website:www.howtonremt.com
Phone: (210) 549-8073
Mailing Address:8407 Bandera Rd, STE 103 PMB 441,
San Antonio, Texas 78250, United States

New push toward card payment services and cashless ATM options marks a shift in cannabis retail finance

San Francisco, CA, 1st July 2025, ZEX PR WIRE, Greenstar ATM, a leader in compliant banking and payment technologies for the cannabis industry, has announced the expansion of its services aimed at helping recreational cannabis dispensaries across the United States overcome one of the industry’s biggest pain points: secure, legal access to card payment and banking solutions.

Despite booming retail growth, cannabis businesses have long faced roadblocks in accessing traditional financial services due to federal regulations. Greenstar ATM steps in to solve this challenge by offering a suite of solutions designed specifically for the complexities of cannabis commerce, including cashless ATM systems, PIN debit processing, Point of Banking (POB), and secure ATM placements.

“Dispensary owners shouldn’t have to jump through hoops just to give their customers a simple way to pay,” said a Greenstar ATM representative. “We’re not just selling equipment—we’re building real financial infrastructure for an industry that’s been underserved for too long. Our goal is to keep dispensaries compliant, profitable, and moving forward.”

Greenstar ATM’s updated offerings include full-service ATM placement and leasing, revenue-sharing partnerships, around-the-clock service and repairs,
and secure cash vaulting options. But what sets the company apart is its expanding focus on digital payments—an increasingly essential feature as consumer preferences shift away from cash-only models.

By offering PIN debit and cashless ATM systems, Greenstar is making it easier for cannabis retailers to process transactions legally and transparently, helping them improve customer experience, track revenue more effectively, and operate with greater financial security.

“Our clients want to grow—and we want to give them the tools to do it safely and smartly,” the Greenstar representative added. “From the storefront to the back office, we’re supporting this industry with the payment systems it deserves.”

As more states legalize recreational cannabis use and the market becomes increasingly competitive, Greenstar ATM aims to cement its reputation as a national partner for dispensaries looking to modernize and streamline their financial operations.

For dispensaries ready to take the next step toward compliant, reliable payment and ATM solutions, Greenstar ATM offers both the technology and the partnership to make it happen.

About Greenstar ATM

Greenstar ATM is a trusted provider of compliant payment and ATM solutions tailored for the cannabis industry. With a strong focus on reliability, transparency, and innovation, Greenstar helps recreational dispensaries across the U.S. access secure, legal banking alternatives. From full-service ATM placements to cutting-edge cashless payment systems, the company offers customizable financial solutions designed to boost revenue and streamline operations.

Dubai, UAE, 1st July 2025, ZEX PR WIRE, In a bold step forward for its global expansion strategy, Tradeview, a leading multi-asset online brokerage, proudly announces it has been granted the coveted Category 5 License by the Securities and Commodities Authority (SCA) in the United Arab Emirates. This powerful endorsement not only reinforces Tradeview’s regulatory strength but also positions the firm to deliver even greater value to clients across the MENA region.

The SCA Category 5 License authorizes Tradeview to conduct marketing and introducing activities in the UAE—enabling the firm to offer strategic financial consulting, promotional services, and referral activities related to securities and investment products. Most notably, the license empowers Tradeview to connect clients with other regulated global entities, ensuring all referrals are backed by stringent due diligence and institutional integrity.

“The UAE has emerged as a financial powerhouse on par with London and New York,” said Timothy Furey, Chairman and CEO of Tradeview. “Securing our SCA license is a testament to our dedication to the region and to our commitment to operating with the highest levels of regulatory compliance. It’s a win for our firm, our partners, and—most importantly—our clients.”

The announcement comes alongside the official opening of Tradeview’s new Dubai office, further signaling the company’s long-term investment in the region.

“Our new SCA license, paired with our physical presence in Dubai, is just the beginning,” added Amgad Attia, Managing Director of Tradeview UAE. “We’re here to provide exceptional trading infrastructure, elite service, and client-first innovation to this vibrant and fast-growing market.”

About Tradeview:

Tradeview is a globally recognized multi asset broker with over 20 years of experience in the financial industry spanning across the world with multiple reputable jurisdictions including MFSA, CIMA, FSA. LFSA and SCA

Tampa Bay, FL, 1st July 2025, ZEX PR WIRE, As Florida’s weather patterns become more unpredictable and lawn maintenance needs continue to grow throughout the year, Bestway Lawn Care is proud to announce the expansion of its seasonal lawn and storm cleanup services across the Tampa Bay region. Building on years of trusted service in Clearwater, Largo, St. Petersburg, and surrounding areas, the company is scaling up to meet the increasing demand from both homeowners and commercial property managers.

“We know how overwhelming it can be after a storm or during rapid seasonal growth. That’s why we offer everything from fast-response storm cleanup to scheduled trimming and maintenance that keep lawns healthy year-round.”

From post-storm debris removal to routine yard maintenance, Bestway Lawn Care’s expanded services are designed to address the unique challenges of Florida’s climate, especially in seasons marked by heavy rain, wind, and rapid plant growth. The company’s seasonal cleanups, mulching, tree trimming, and weed control are now more widely available, helping customers prepare for and recover from the impact of summer storms.

“Our customers count on us not just for how their property looks, but for mental peace when storms hit or seasons shift,” said a representative from Bestway Lawn Care. “This expansion is about being even more responsive and reliable when Tampa Bay residents and businesses need us most.”

Bestway Lawn Care is fully licensed and insured, offering full-service lawn and landscape solutions tailored to both residential and commercial properties. These include everything from weekly mowing and sod installation to hedge trimming and full-scale yard transformations. With the new service expansion, the company is better positioned to assist HOAs, apartment complexes, mobile home parks, and business premises with routine care and emergency recovery alike.

Whether it’s restoring a storm-hit yard, clearing overgrown vegetation, or revitalizing a property’s curb appeal, Bestway Lawn Care continues to lead with professionalism, affordability, and dependable service. The expanded offerings reflect the company’s commitment to serving the growing needs of the Tampa Bay community with speed, skill, and a personalized touch.

About Bestway Lawn Care

Bestway Lawn Care is a licensed and insured lawn care company based in Florida, serving the entire Tampa Bay area. With services ranging from lawn mowing and sod installation to storm cleanup, mulching, and tree trimming, the company caters to both residential and commercial clients. Known for its consistent quality, local expertise, and responsive customer service, Bestway Lawn Care is the trusted choice for outdoor property care in Florida’s Gulf Coast communities.

Contact Information

Website: https://www.bestwaylawncare.com/
Address: 1841 12th St. SE, Largo, FL 33771
Phone: +1-727-417-6778