Category: BNN

Michigan, US, 15th July 2025, ZEX PR WIRE, Judah Spinner, Chief Investment Officer of BlackBird Financial LP, reported standout results for the first half of 2025. The fund delivered a net return of 34.4%, compared to the S&P 500’s 6.1%. The 28.3% performance advantage highlights the continued strength of Spinner’s value-focused investment strategy during a time of heightened market uncertainty.

“This was an extraordinary first half,” Spinner wrote in his semi-annual letter to clients. “Our results significantly outpaced the broader market, a reflection of the work we’ve done on the business fundamentals of our portfolio companies.”

During the first six months of 2025, BlackBird initiated positions in four new companies, an unusually high number for a fund known for its concentrated and deliberate style. Spinner noted that two additional companies are under active review, though no investment decisions have been made yet. He plans to provide more detail on these holdings in his February 2026 annual letter.

Markets Shrug Off Tariffs – For Now

Spinner’s letter offered a cautionary view of the current macroeconomic landscape, particularly the return of tariffs as a central policy tool under President Trump’s second administration. Although the White House scaled back its most aggressive proposals, the average U.S. tariff has surged to 18.8%, up from 2.4% a year ago, marking the highest level since the 1930s.

“While there may be arguments in favor of tariffs, someone ultimately bears their cost, and it won’t be the tooth fairy,” Spinner wrote. “Higher inflation later this year seems almost inevitable, with the natural consequences being rising interest rates and slower growth.”

What makes the tariff environment more concerning, Spinner added, is the underlying weakness in consumer spending, particularly among lower-income households. With core segments of the population already showing signs of financial strain, added pressure from trade costs could exacerbate economic fragility.

Despite these signals, the market continues to climb, with the S&P 500 reaching new all-time highs. Spinner remarked on the disconnect: “It’s interesting how the market continues to levitate in the face of these risks. It’s not a basis for action on our part, just a point of curiosity.”

Staying Disciplined Amid Noise

True to his long-standing investment philosophy, Spinner emphasized that BlackBird makes no decisions based on macroeconomic forecasting, not even his own. The firm remains fully grounded in bottom-up analysis, evaluating companies based on intrinsic value, business quality, and long-term opportunity.

Spinner’s cautious tone contrasts with prevailing market optimism, but it reflects the discipline that has underpinned BlackBird’s strategy since its founding. “We’re not in the business of predicting interest rates, tariffs, or politics,” he wrote. “We’re in the business of owning high-quality companies at attractive prices.”

Despite the uncertain backdrop, Spinner sees no reason to alter course. “Our job is to remain rational when others are overly fearful or overly confident. So far, that approach is serving us, and our investors, well.”

About Judah Spinner

Judah Spinner is the Founder and Chief Investment Officer of BlackBird Financial LP, a New Jersey-based hedge fund known for its value-oriented, fundamentals-first approach. Under his leadership, the fund has consistently delivered strong results by avoiding speculation and focusing on long-term business quality.

Looking Ahead

Investors can expect a more detailed breakdown of BlackBird’s portfolio changes and strategic outlook in the firm’s next annual letter, scheduled for February 2026. In the meantime, Spinner continues to monitor both macroeconomic developments and individual business opportunities, but remains firmly committed to his core principles.

“Our process hasn’t changed,” he concluded. “We focus on what we can understand, avoid what we can’t, and try to act with discipline regardless of headlines.”

To learn more visit: judahspinner.com

Santa Clara, CA, 13th July 2025, ZEX PR WIRE, Marketing strategist Faranak Firozan is issuing a challenge to modern brands: Stop using diversity as a front-facing tactic, and start embedding inclusion into your core creative and leadership processes. With over a decade of experience building brand narratives for consumer, tech, and purpose-driven organizations, Firozan is now taking aim at what she calls the “cosmetic approach” to diversity in marketing; where brands publicly celebrate inclusion but fail to apply those values internally.

Her latest thought leadership effort, launched this quarter through her Santa Clara-based consultancy Firozan & Co., encourages businesses to evaluate not just what their campaigns say, but who is involved in crafting them. According to Firozan, authentic diversity in branding cannot exist without representation in decision-making roles and creative teams.

“You can’t manufacture authenticity from the outside in,” says Firozan. “True inclusion starts behind the scenes, when you diversify the room where stories are written, not just the cast you put in front of the camera.”

When Diversity Becomes a Trend, Not a Value

In recent years, a wave of high-profile “diversity campaigns” have flooded the market. From casting racially diverse models in ads to releasing themed product lines for cultural celebrations, brands have made visible efforts to signal inclusion. While many of these moves are well-intentioned, Firozan believes they often fall short of meaningful change.

“The problem isn’t visibility. It’s depth,” she explains. “Diversity can’t just be aesthetic. If your campaign looks inclusive, but your leadership team and agency partners are homogenous, that gap is eventually going to show.”

Firozan points to several recent brand missteps that sparked backlash for misrepresenting communities or reducing cultural identity to a marketing theme. In many of these cases, she says, the issue wasn’t just the final creative. It was the absence of relevant voices in the development process.

“When brands get it wrong, it’s usually not because they were trying to be offensive. It’s because they lacked the lived experience or cultural insight to navigate complex narratives responsibly,” she says.

Representation Within, Not Just On-Screen

For Firozan, fixing this disconnect means looking inward: at hiring practices, leadership structures, and the composition of creative teams. Through her consulting work, she often begins client engagements with an internal audit, asking key questions about who makes decisions, whose voices shape brand direction, and whether those individuals reflect the communities the brand aims to serve.

“Putting diverse faces in a campaign without empowering diverse voices in the boardroom is performative at best,” she says. “Representation should influence not just what the story is, but how it’s told, where it’s told, and by whom.”

She encourages brands to move away from checklist-driven diversity and toward deeper inclusion strategies that begin long before campaign development. This includes building inclusive creative pipelines, investing in cultural research, and establishing long-term partnerships with community organizations.

One example comes from a client in the fashion industry who initially sought Firozan’s help developing a campaign for Black History Month. Rather than simply assembling visuals for a limited-time promotion, she guided the brand through a process of reexamining its internal creative team composition, exploring supplier diversity, and embedding cultural listening into its broader brand narrative. The result was a company-wide shift in how it approached identity, influence, and impact, and not just any other campaign.

The Risk of Getting It Wrong

In today’s digital world, audiences are quick to spot inauthentic messaging. Gen Z and millennial consumers in particular are deeply attuned to social justice issues and quick to hold brands accountable for inconsistencies between their marketing and their internal practices.

Firozan warns that brands who fail to back up their diversity messaging with internal action risk long-term damage to their credibility.

“People no longer separate your campaign from your company culture. If you say you value inclusion, but you don’t promote women, don’t hire LGBTQ+ talent, or don’t invest in community relationships, your audience will see right through it,” she notes.

Social media has made it easier than ever for consumers and employees alike to expose brands that say one thing and do another. In this climate, she believes the only sustainable approach is full transparency and a genuine commitment to change.

A Framework for Authentic Inclusion

To help clients implement inclusion behind the scenes, Firozan has introduced a framework she calls Inclusive by Design, a strategic model that guides companies through building equitable practices into every layer of brand development. The framework emphasizes four pillars:

1. People: Ensuring diverse representation across leadership, creative, and decision-making roles.
   
2. Process: Embedding inclusive practices in campaign development, from brief to execution.
   
3. Partnership: Collaborating with organizations, creators, and voices rooted in the communities being represented.
   
4. Purpose: Grounding marketing efforts in a brand’s core values and long-term commitments, not one-off initiatives.
   

Unlike typical diversity training or campaign audits, Inclusive by Design takes a holistic view of brand building, making inclusion a foundational element rather than a cosmetic addition.

“This is about equity, and not optics,” says Firozan. “When you design from the inside out, your brand doesn’t just look inclusive. It becomes a vehicle for real social progress.”

Looking Ahead: More than a Moment

Firozan is hopeful that the industry is beginning to evolve. She sees increased awareness among executives, marketers, and founders who are beginning to recognize that inclusion is not a risk but a responsibility; and ultimately, a competitive advantage.

Over the next year, she plans to expand her consulting work to include executive workshops, internal brand audits, and inclusive leadership coaching. These offerings are designed to help brands build infrastructure that supports long-term inclusion, not just reactive campaigns.

“Diversity marketing should not be limited to calendar months and social media statements. It should be baked into the DNA of the company,” she says. “We have an opportunity to create brands that reflect the world we live in, not just as it looks, but as it feels, believes, and dreams.”

About Faranak Firozan

Faranak Firozan is a marketing strategist and brand consultant based in Santa Clara, California. With over 12 years of experience in consumer branding, digital strategy, and inclusive communications, she is known for helping companies build culturally fluent, emotionally intelligent campaigns rooted in authentic values. Through her firm, Firozan & Co., she works with organizations across sectors to integrate equity and inclusion into the creative and strategic foundations of their brands.

New York, US, 12th July 2025, ZEX PR WIRE, With over four decades of medical practice, innovation, and teaching, Dr. Thomas John Byrne, a leading OBGYN, is using his platform to raise awareness about the critical need for earlier prenatal screenings and continued professional learning. In a recent profile interview, Dr. Byrne outlined the key lessons from his international career—calling for broader adoption of first-trimester diagnostic tools and emphasizing the value of cross-cultural medical exchange.

“Most providers still wait until the second trimester to screen for major conditions,” Dr. Byrne said. “But I’ve seen firsthand—again and again—that the first trimester gives you the full map. That’s when you get ahead of issues, not play catch-up.”

Dr. Byrne, a long-time member of the UK-based Fetal Medicine Foundation, began traveling abroad in the 1980s to learn obstetric ultrasound before it became widely available in the U.S. His training in England laid the groundwork for his career-long commitment to applying cutting-edge European practices in American clinics. He also helped pioneer laparoscopic laser surgeries and once trained U.S. surgeons in laparoscopic gallbladder removal.

Why It Matters

According to the CDC, birth defects affect 1 in every 33 babies born in the United States each year, and early intervention remains one of the most effective ways to improve outcomes. Yet only 70% of pregnant women complete first-trimester screenings recommended by OBs. Dr. Byrne says that number should be closer to 100%.

“It’s not just about equipment—it’s about mindset,” he explains. “Our institutions need to stop waiting for perfect consensus before making changes that save lives.”

Dr. Byrne also underscored the need for a more global approach to professional development in medicine. He continues to travel to England annually to stay current on new research and techniques in fetal medicine. “You don’t need a fancy fellowship—just curiosity and a passport,” he says. “Some of the best breakthroughs are across the ocean.”

Supporting Teaching and Peer Learning

Now in the later stages of his career, Dr. Byrne is turning his focus to education and mentorship. He teaches ultrasound courses and regularly collaborates with younger physicians to improve procedural quality and patient outcomes.

“When I feel overwhelmed or out of sync, I teach,” Byrne said in the interview. “Explaining a complex case to someone new forces me to reconnect with why I started this work in the first place.”

A Call to Action for Providers and Medical Students

Dr. Byrne’s advice isn’t just for seasoned professionals. He urges early-career OBs, residents, and med students to adopt a culture of exploration and open-mindedness. “Go to a conference outside your specialty. Talk to someone at a different hospital. Ask the questions no one else is asking,” he recommends.

As part of his public outreach, Dr. Byrne is advocating for national and local CME programs to include international faculty and case studies to expose U.S.-based practitioners to global perspectives in women’s health.

To read the full interview, visit the website here.

About Dr. Thomas John Byrne

Dr. Thomas John Byrne is a board-certified OBGYN with expertise in fetal medicine, ultrasound innovation, and laparoscopic gynecologic surgery. He trained in the U.K. before such practices were mainstream in the U.S., and has served as an educator, mentor, and early technology adopter throughout his 40-year career.

Austin, TX, 12th July 2025, ZEX PR WIRE, Small businesses often feel pressure to hire large marketing agencies in order to be taken seriously in a competitive marketplace. But according to Joseph Dessens, a seasoned marketing strategist and founder of the boutique consultancy Dessens & Co., that assumption is doing more harm than good.

Joseph Dessens, known in the business community as Joe Dessens, believes the real solution for small business success lies in personalized strategy, not big agency polish. Based in Houston, Texas, Joe has spent over 15 years helping emerging and mid-sized businesses develop brand strategies that reflect who they are, what they do, and how they can grow sustainably.

“Small businesses don’t need a million-dollar campaign to succeed,” says Joe Dessens. “They need clarity, consistency, and a partner who understands how to build with them, not just for them.”

Big Agencies Aren’t Built for Small Business Realities

While larger firms might offer global resources and high-end presentations, Joe argues that those features often come at the cost of flexibility, client focus, and relevance. According to him, most growing businesses don’t have the time, money, or structure to benefit from large-scale agency processes. What they really need is strategic support tailored to their specific stage of growth.

Large agencies are often optimized for large clients. Their processes and overhead are structured to serve big teams with long timelines and expansive budgets. When small businesses enter those ecosystems, they are frequently relegated to lower-tier attention or prepackaged solutions. The result is predictable: underwhelming campaigns, minimal communication, and limited ROI.

A Boutique Model That Focuses on Practical Results

In contrast, Dessens & Co. offers something different. As a boutique consultancy led directly by Joseph Dessens Houston, Texas, the firm focuses on delivering practical, high-impact marketing strategies grounded in research, relevance, and clear execution. Every client works directly with Joe, gaining immediate access to his strategic insights, creative direction, and hands-on project leadership.

“We don’t just hand clients a plan and walk away,” says Joe. “We build relationships, track performance, and make adjustments in real time. That kind of involvement simply doesn’t happen in most big agency setups.”

Client Success Stories Back the Approach

Dessens & Co. serves a range of industries, including technology, healthcare, retail, and professional services. Their work includes everything from full rebrands and website launches to campaign development, content strategy, and customer journey optimization. What remains consistent is the consultancy’s focus on making marketing work for each unique business, not just fitting them into a mold.

One example of this approach came when a Houston-based health services startup approached Dessens & Co. after disappointing results from a larger marketing vendor. The company had spent more than $60,000 on an agency campaign that failed to generate meaningful leads. Within four months of working with Joseph Dessens, the startup saw a 300 percent increase in engagement and a noticeable improvement in brand perception across its target demographic.

Another client, a regional home goods brand, had been struggling with mixed messaging and inconsistent customer acquisition. Dessens & Co. helped the business refine its positioning, create an audience-focused content strategy, and optimize its email marketing program. As a result, the brand saw its online sales rise by over 40 percent within one quarter.

“We don’t rely on gimmicks or inflated promises,” Joseph explains. “We spend time understanding the business, the audience, and the environment. Then we create strategies that are as practical as they are powerful.”

Small Budgets Deserve Smarter Strategy

Joseph Dessens also challenges how small businesses think about marketing investment. According to him, the size of the budget is less important than the clarity behind how it’s used. A well-crafted five-thousand-dollar campaign that speaks directly to a company’s target audience will often perform better than a scattered fifty-thousand-dollar push built without clear positioning.

That’s where many big agencies fall short. Their pricing often reflects overhead and reputation more than outcome. Conversely, smaller firms like Dessens & Co. are designed to maximize budget efficiency, prioritizing high-impact work over vanity metrics or trend-chasing.

For Joe Dessens, the goal is to help small and mid-sized businesses gain the strategic edge they need to compete, without compromising their identity or draining their resources.

Relationships Matter More Than Retainers

Another major differentiator is the human connection. At Dessens & Co., clients aren’t just accounts. They’re long-term partners. Joe insists on regular strategy sessions, transparent communication, and a deep understanding of each client’s industry, market, and goals.

“It’s a relationship, not a transaction,” says Joe. “When you’re growing a business, you need someone in the trenches with you. Someone who cares as much about your success as you do.”

That kind of continuity is often lost in larger agencies, where departments are siloed and clients get passed from one team to another. For small businesses navigating uncertainty and limited resources, that lack of ownership can slow down progress when they need momentum the most.

A Voice for Small Business in Houston

Though Joseph Dessens works with clients across the country, he remains deeply committed to the Houston business community. He regularly mentors new entrepreneurs, contributes to local business panels, and hosts educational marketing workshops throughout the city.

He also recently launched “Marketing Made Simple: Houston Edition,” a live workshop series helping small business owners master foundational marketing skills. The program focuses on brand positioning, audience research, and strategy development, and is designed for companies that can’t afford full agency support but still need clear, reliable guidance.

“I want to demystify marketing,” says Joe Dessens. “Small businesses are the backbone of our economy. They deserve marketing support that’s transparent, personalized, and built around their reality.”

Building a Better Path Forward

Joseph Dessens believes that more small businesses would thrive if they had access to marketing that was truly aligned with their needs. That belief drives everything he builds at Dessens & Co., a firm that continues to prove strategy, creativity, and care are far more valuable than a big name on the invoice.

Whether launching a new venture or trying to recover from a failed campaign, businesses working with Joe Dessens are finding a path forward that feels less overwhelming, more strategic, and actually effective.

“What they need,” he says, “is a partner who understands where they are, where they want to go, and how to help them get there, step by step.”

About Joseph Dessens

Joseph Dessens is the founder of Dessens & Co., a boutique marketing consultancy based in Houston, Texas. With over 15 years of experience in brand development, strategy, and digital marketing, Joseph works with growth-stage businesses to build strong, scalable foundations. Known for his hands-on approach and practical insight, he is also an active mentor and advocate for small business development across the Houston region.

Georgia, US, 12th July 2025, ZEX PR WIRE, Anand Lalaji, CEO and cofounder of The Radiology Group, is using his latest feature interview, “Anand Lalaji on Success, Sports, and Leadership Lessons,” to advocate for greater focus on mental health and leadership opportunities in youth sports—two causes that shaped his personal and professional life.

In the in-depth Q&A, Lalaji reflects on his journey from Hell’s Kitchen to becoming a healthcare leader. But beyond his career, his focus is clear: encouraging others to take action in their own communities.

Making Mental Health a Priority for Everyone

“Mental health isn’t just a healthcare issue,” Lalaji says in the interview. “It affects everyone—students, athletes, professionals, parents. And most people are struggling quietly.”

According to the CDC, nearly 1 in 5 adults in the U.S. lives with a mental illness, and among youth ages 12-17, 42% report feeling persistently sad or hopeless.

Lalaji’s foundation supports mental health programs at Wake Forest University and other organizations. He urges people to get involved, no matter their background.

“You don’t have to be in medicine to care,” Lalaji says. “You can check in on a friend, donate to mental health groups, or just start talking about it openly.”

Building Leaders Through Youth Sports

As a former volleyball player and setter, Lalaji also emphasizes the power of youth sports to build confidence and leadership.

“In volleyball, my job wasn’t to score. It was to set others up to succeed,” he shares in the interview. “That lesson shaped how I lead today.”

His foundation sponsors programs for women’s volleyball and leadership in elite sports. He points to studies showing that girls who play sports are more likely to excel in leadership roles later in life. Yet, fewer than 25% of coaching and athletic leadership positions in women’s sports are held by women.

“We need to create more opportunities for girls to lead in sports,” Lalaji says. “It’s not just about winning games—it’s about life skills.”

Small Steps, Big Impact

Lalaji’s message throughout the interview is simple: success is about consistent, small actions that help others.

He encourages readers to:

• Volunteer for local sports programs or youth mentorship groups

• Support mental health initiatives in their schools or workplaces

• Donate to causes like pediatric cancer, ALS, or mental health research

• Start conversations about these issues with friends and family

“Success isn’t only about what you achieve,” Lalaji says. “It’s about what you do to help others succeed too.”

To read the full interview, visit the website here.

About Anand Lalaji

Anand Lalaji is the CEO and cofounder of The Radiology Group. He is a dedicated advocate for mental health awareness, women’s leadership in sports, and community-focused philanthropy.

World AI Show Indonesia concludes with high-level dialogues, government and industry engagement on artificial intelligence innovation as Trescon names Kuala Lumpur the next stop for its global AI series following Indonesia’s successful showcase.

Jakarta, Indonesia, 11th July 2025, ZEX PR WIRE, The highly anticipated Indonesia edition of World AI Show concluded on 9^th July at the JW Marriott, Jakarta. Over 1500 enterprise tech decision-makers, investors, innovators, policy makers, and AI innovators gathered from across Southeast Asia to explore the transformative power of Artificial Intelligence. Organised by Trescon, the event showcased Indonesia’s emergence as a major hub for AI innovation, in line with the nation’s Vision 2045 and its commitment to digital transformation.

The event was proudly supported by KORIKA, the Ministry of Industry – Indonesia, KADIN Jakarta, EC-Council, and other esteemed industry bodies like BRITCHAM Indonesia, Starfindo and Kumpul, the event highlighted the collective effort to advance AI adoption. These partnerships underscored the importance of public–private collaboration in fostering AI ecosystems in Indonesia and beyond.

The show featured 20+ top-tier sponsors, including Alibaba Cloud & BLUE POWER TECHNOLOGY, Tencent Cloud, UCLOUD GLOBAL, ASIX, Indonet, Reporty, Tech Proxima, ID star and many more. Their contributions created an immersive experience, facilitating high-value business connections and showcasing cutting-edge AI solutions shaping the region’s technological future.

The first day of the summit featured influential keynote addresses, thought leadership panels, and expert discussions on AI’s impact across industries. A standout moment came from a panel led by Prof. Hammam Riza, President of KORIKA and Vincent Henry Iswara, CEO of  DANA Indonesia. Their session explored how AI aligns with Indonesia’s Vision 2045, offering a roadmap for using AI as a catalyst for socio-economic growth, digital inclusion, and innovation-driven transformation.

Other impactful conversations focused on AI ethics, workforce transformation, and cybersecurity, as leaders discussed how to harness AI’s potential responsibly.

Speaking on the occasion, Prof. Hammam Riza remarked, “Every time the World AI Show has been hosted in Indonesia, KORIKA has proudly been a part of it for the past three editions. Trescon has been instrumental in nurturing our AI ecosystem through the World AI Show, and we are very fortunate to continue this partnership. I am happy to see our journey with Trescon continuing to grow, as we work together to bring industry stakeholders—from businesses and technology leaders to civil society and the media—into meaningful dialogue and action that drives AI innovation and adoption across Indonesia.”

The event facilitated meaningful interactions, fostering new partnerships, investment opportunities, and cross-sector alliances that accelerated Indonesia’s digital transformation agenda. Echoing this sentiment, Abdulbadea Altukroni, CEO of Reporty, expressed his views, stating, “All the attendees were highly targeted, relevant, and actively engaged in the AI industry. This led to fruitful engagements with key stakeholders, policymakers, and leaders in the AI ecosystem. The event proved instrumental in helping us advance our company goals while also providing a valuable platform to witness the latest advancements in the market”

Day 2 of the event opened with keynote remarks from Arif Ilham Adnan, Co-Chairman/Permanent Committee at Association of Digital Leader Indonesia & The Jakarta Chamber of Commerce and Industry (KADIN Jakarta), who highlighted the importance of digital leadership, trust, and talent in advancing AI transformation. The day’s sessions focused on practical AI applications, industry innovation, and collaboration, with discussions that offered actionable insights and showcased real-world use cases.

The session on AI, 5G & Cloud explored how intelligent systems are powering smart cities, urban innovation, and next-gen infrastructure, featuring insights from leaders at Transjakarta, Sinar Mas Land, and PT. Asian Bulk Logistics. The AI & Cybersecurity panel helmed by Felix Jingga, Chief Technology Officer at Govtech Indonesia, Sankata Lee, VP IT Strategic, Architecture & Innovation Head at Bank Negara Indonesia, Dito Eka Cahya, Ph.D, Head of AIoT & Robotics Lab at BRIN and Co-Founder at Forumsatria.ai, and Aman Kumar, Senior Director at EC Council Global Services ,Tom West, Chairman at BritCham Technology & Digitalisation Hub and Director of Juicebox addressed the critical balance between innovation and resilience in a hyper-connected world.

Ms. Wina Fidelis Ulita, Senior Business Manager at Tencent Cloud shared, “We were delighted to participate in the World AI Show. This was a much-needed and unique platform for Indonesia, where I had the opportunity to meet numerous potential clients and partners equally passionate about driving AI-led innovation.”

One of the most anticipated moments was the FutureTech World Cup Indonesia Regionals, where emerging startups showcased ground-breaking solutions in AI, automation, and deep tech. Momofin was crowned the regional winner and will represent Indonesia in the Grand Finale at the Dubai AI Festival taking place in April 2026 in Dubai.

 

The event concluded on a high note, reinforcing Indonesia’s position as a growing centre for AI leadership and innovation, while providing a valuable platform for strategic networking and knowledge exchange.

As the event came to a close, Trescon announced the next chapter of its global AI series: the 46th Global Edition of the World AI Show, scheduled to take place in Kuala Lumpur, Malaysia, in October 2025. The upcoming edition is positioned to continue the conversation on AI’s pivotal role in driving economic diversification, fostering innovation, and enabling impact-driven transformation across the region. Register for the event at: https://worldaishow.com/malaysia

World AI Show Indonesia  solidified Trescon’s mission to empower governments, enterprises, and innovators to harness AI for sustainable and inclusive growth, driving the future of AI across Southeast Asia and beyond.

For sponsorship opportunities at the upcoming World AI Show in Malaysia, please contact Shrikanth Prabhu, Commercial Director, at prabhu@tresconglobal.com or call +91 86601 15892.

About Trescon

Trescon is a global business events and consulting firm specialized in producing highly focused B2B events that connect businesses with opportunities through conferences, expos, investor connect and consulting services. For more information, visit:  www.tresconglobal.com

Media Contact
Oyindrila Ghosh
Marketing Director – Asia Pacific

oyindrila@tresconglobal.com

Flordia, US, 10th July 2025, ZEX PR WIRE, AI-powered personalized nutrition tools are gaining mainstream traction in 2025. Based on this, Brian Gould, CEO of Trulife Distribution and Trulife Marketing, is urging wellness companies to shift focus from trend-driven excitement to the unglamorous reality of operational readiness. In a candid assessment, Gould highlights that while AI-generated nutrition protocols are revolutionizing how consumers engage with their health, the back-end logistics of fulfillment, sourcing, and compliance remain far behind.

“AI is already changing the front end of how people choose their supplements,” Gould said. “But when companies can’t deliver those personalized solutions at scale, or worse, deliver inconsistently, they erode trust just as fast as they built it.”

Gould’s insights come at a pivotal time for the wellness industry. In early 2025, tools that analyze individual biomarkers, lifestyle data, and even genetic profiles to recommend daily supplement regimens flooded the market. From consumer-facing apps to clinical interfaces used by practitioners, the emphasis on ultra-targeted formulas has grown rapidly. Yet, few companies have overhauled their operations to handle the complexity that comes with made-to-order blends, real-time ingredient demand, and regulatory traceability.

The Convenience Problem

“What many of these startups fail to consider,” Gould continued, “is that AI doesn’t simplify the backend, it complicates it.”

Traditional supplement supply chains are built for mass production and seasonal cycles. But personalized nutrition, especially AI-driven, real-time customization, demands dynamic sourcing, nimble fulfillment systems, and a higher degree of ingredient specificity.

This means vendors must move beyond static warehouse models. They need innovative inventory systems capable of adapting to shifts in consumer needs as the algorithms update, sometimes weekly. Companies also need suppliers who can provide traceable, single-origin ingredients that align with AI-driven health goals, goals often requiring micro-adjustments in dose and composition.

“Imagine telling a customer that their custom gut health blend is delayed because your warehouse only stocks bulk probiotics that don’t match their specific strain needs,” Gould said. “That’s the reality many brands are walking into.”

AI Isn’t a Silver Bullet

Gould, who has worked for over two decades in distribution and global brand development, warns that too many companies are overrelying on AI’s appeal without preparing for its operational consequences.

“AI gets you in the door, but your logistics and compliance practices determine whether you stay there,” he said. “Custom doesn’t just mean a fancy label. It means real-time inventory adjustments, safe sourcing, and legally sound formulations.”

This is especially critical in the U.S., where supplement manufacturers are required to follow strict FDA guidelines for Good Manufacturing Practices (GMP). Personalized blends introduce a new layer of complexity around batch tracking, allergen warnings, and consumer safety documentation.

Trulife’s Role in Bridging the Gap

As CEO of Trulife Distribution, Brian Gould is positioning his firm as a key player in solving this mismatch between innovation and infrastructure. Trulife works with international wellness brands seeking to expand into the U.S. market, offering full-service support from regulatory compliance to logistics and in-store retail placement.

“We’re helping brands ask the hard questions,” Gould said. “Do you have the tech to track custom orders by batch? Can your manufacturer scale up 1,000 variations of a product instead of just three? Have you trained your fulfillment team to spot errors in AI-generated formulas?”

These operational gaps, he argues, will define which companies survive the next wave of wellness innovation.

An Industry in Transition

Consumer demand is not slowing down. According to recent industry reports, AI-driven nutrition and diagnostic-based wellness purchases are expected to grow 38% year-over-year through 2027. While interest in longevity, gut health, and hormone optimization remains strong, consumers are also increasingly aware of ingredient quality, shipping speed, and post-purchase experience.

“People don’t want a one-size-fits-all solution anymore,” Gould said. “But they also don’t want delays, inconsistencies, or vague customer service. The brands that can handle both precision and scale are the ones that will win.”

A Call for Real Infrastructure

Gould urges founders and brand leaders to shift focus from marketing headlines to foundational work. That means investing in smarter supply chains, building relationships with flexible manufacturers, and embedding quality control into every step of the process.

“AI-custom nutrition is no longer on the horizon, it’s here,” he concluded. “But if your supply chain isn’t ready to match that promise, all the algorithms in the world won’t save you.”

About Brian Gould
Brian Gould is the CEO of Trulife Distribution and Trulife Marketing. He has over 20 years of experience in retail distribution, international brand strategy, and manufacturing logistics. Through his companies and his foundation, Gould helps wellness brands succeed in the U.S. market while advocating for ethical practices and operational excellence across the industry.

To learn more visit: https://trulifedist.com/