Author: ZEX PR WIRE

World AI Show Indonesia concludes with high-level dialogues, government and industry engagement on artificial intelligence innovation as Trescon names Kuala Lumpur the next stop for its global AI series following Indonesia’s successful showcase.

Jakarta, Indonesia, 11th July 2025, ZEX PR WIRE, The highly anticipated Indonesia edition of World AI Show concluded on 9^th July at the JW Marriott, Jakarta. Over 1500 enterprise tech decision-makers, investors, innovators, policy makers, and AI innovators gathered from across Southeast Asia to explore the transformative power of Artificial Intelligence. Organised by Trescon, the event showcased Indonesia’s emergence as a major hub for AI innovation, in line with the nation’s Vision 2045 and its commitment to digital transformation.

The event was proudly supported by KORIKA, the Ministry of Industry – Indonesia, KADIN Jakarta, EC-Council, and other esteemed industry bodies like BRITCHAM Indonesia, Starfindo and Kumpul, the event highlighted the collective effort to advance AI adoption. These partnerships underscored the importance of public–private collaboration in fostering AI ecosystems in Indonesia and beyond.

The show featured 20+ top-tier sponsors, including Alibaba Cloud & BLUE POWER TECHNOLOGY, Tencent Cloud, UCLOUD GLOBAL, ASIX, Indonet, Reporty, Tech Proxima, ID star and many more. Their contributions created an immersive experience, facilitating high-value business connections and showcasing cutting-edge AI solutions shaping the region’s technological future.

The first day of the summit featured influential keynote addresses, thought leadership panels, and expert discussions on AI’s impact across industries. A standout moment came from a panel led by Prof. Hammam Riza, President of KORIKA and Vincent Henry Iswara, CEO of  DANA Indonesia. Their session explored how AI aligns with Indonesia’s Vision 2045, offering a roadmap for using AI as a catalyst for socio-economic growth, digital inclusion, and innovation-driven transformation.

Other impactful conversations focused on AI ethics, workforce transformation, and cybersecurity, as leaders discussed how to harness AI’s potential responsibly.

Speaking on the occasion, Prof. Hammam Riza remarked, “Every time the World AI Show has been hosted in Indonesia, KORIKA has proudly been a part of it for the past three editions. Trescon has been instrumental in nurturing our AI ecosystem through the World AI Show, and we are very fortunate to continue this partnership. I am happy to see our journey with Trescon continuing to grow, as we work together to bring industry stakeholders—from businesses and technology leaders to civil society and the media—into meaningful dialogue and action that drives AI innovation and adoption across Indonesia.”

The event facilitated meaningful interactions, fostering new partnerships, investment opportunities, and cross-sector alliances that accelerated Indonesia’s digital transformation agenda. Echoing this sentiment, Abdulbadea Altukroni, CEO of Reporty, expressed his views, stating, “All the attendees were highly targeted, relevant, and actively engaged in the AI industry. This led to fruitful engagements with key stakeholders, policymakers, and leaders in the AI ecosystem. The event proved instrumental in helping us advance our company goals while also providing a valuable platform to witness the latest advancements in the market”

Day 2 of the event opened with keynote remarks from Arif Ilham Adnan, Co-Chairman/Permanent Committee at Association of Digital Leader Indonesia & The Jakarta Chamber of Commerce and Industry (KADIN Jakarta), who highlighted the importance of digital leadership, trust, and talent in advancing AI transformation. The day’s sessions focused on practical AI applications, industry innovation, and collaboration, with discussions that offered actionable insights and showcased real-world use cases.

The session on AI, 5G & Cloud explored how intelligent systems are powering smart cities, urban innovation, and next-gen infrastructure, featuring insights from leaders at Transjakarta, Sinar Mas Land, and PT. Asian Bulk Logistics. The AI & Cybersecurity panel helmed by Felix Jingga, Chief Technology Officer at Govtech Indonesia, Sankata Lee, VP IT Strategic, Architecture & Innovation Head at Bank Negara Indonesia, Dito Eka Cahya, Ph.D, Head of AIoT & Robotics Lab at BRIN and Co-Founder at Forumsatria.ai, and Aman Kumar, Senior Director at EC Council Global Services ,Tom West, Chairman at BritCham Technology & Digitalisation Hub and Director of Juicebox addressed the critical balance between innovation and resilience in a hyper-connected world.

Ms. Wina Fidelis Ulita, Senior Business Manager at Tencent Cloud shared, “We were delighted to participate in the World AI Show. This was a much-needed and unique platform for Indonesia, where I had the opportunity to meet numerous potential clients and partners equally passionate about driving AI-led innovation.”

One of the most anticipated moments was the FutureTech World Cup Indonesia Regionals, where emerging startups showcased ground-breaking solutions in AI, automation, and deep tech. Momofin was crowned the regional winner and will represent Indonesia in the Grand Finale at the Dubai AI Festival taking place in April 2026 in Dubai.

 

The event concluded on a high note, reinforcing Indonesia’s position as a growing centre for AI leadership and innovation, while providing a valuable platform for strategic networking and knowledge exchange.

As the event came to a close, Trescon announced the next chapter of its global AI series: the 46th Global Edition of the World AI Show, scheduled to take place in Kuala Lumpur, Malaysia, in October 2025. The upcoming edition is positioned to continue the conversation on AI’s pivotal role in driving economic diversification, fostering innovation, and enabling impact-driven transformation across the region. Register for the event at: https://worldaishow.com/malaysia

World AI Show Indonesia  solidified Trescon’s mission to empower governments, enterprises, and innovators to harness AI for sustainable and inclusive growth, driving the future of AI across Southeast Asia and beyond.

For sponsorship opportunities at the upcoming World AI Show in Malaysia, please contact Shrikanth Prabhu, Commercial Director, at prabhu@tresconglobal.com or call +91 86601 15892.

About Trescon

Trescon is a global business events and consulting firm specialized in producing highly focused B2B events that connect businesses with opportunities through conferences, expos, investor connect and consulting services. For more information, visit:  www.tresconglobal.com

Media Contact
Oyindrila Ghosh
Marketing Director – Asia Pacific

oyindrila@tresconglobal.com

Flordia, US, 10th July 2025, ZEX PR WIRE, AI-powered personalized nutrition tools are gaining mainstream traction in 2025. Based on this, Brian Gould, CEO of Trulife Distribution and Trulife Marketing, is urging wellness companies to shift focus from trend-driven excitement to the unglamorous reality of operational readiness. In a candid assessment, Gould highlights that while AI-generated nutrition protocols are revolutionizing how consumers engage with their health, the back-end logistics of fulfillment, sourcing, and compliance remain far behind.

“AI is already changing the front end of how people choose their supplements,” Gould said. “But when companies can’t deliver those personalized solutions at scale, or worse, deliver inconsistently, they erode trust just as fast as they built it.”

Gould’s insights come at a pivotal time for the wellness industry. In early 2025, tools that analyze individual biomarkers, lifestyle data, and even genetic profiles to recommend daily supplement regimens flooded the market. From consumer-facing apps to clinical interfaces used by practitioners, the emphasis on ultra-targeted formulas has grown rapidly. Yet, few companies have overhauled their operations to handle the complexity that comes with made-to-order blends, real-time ingredient demand, and regulatory traceability.

The Convenience Problem

“What many of these startups fail to consider,” Gould continued, “is that AI doesn’t simplify the backend, it complicates it.”

Traditional supplement supply chains are built for mass production and seasonal cycles. But personalized nutrition, especially AI-driven, real-time customization, demands dynamic sourcing, nimble fulfillment systems, and a higher degree of ingredient specificity.

This means vendors must move beyond static warehouse models. They need innovative inventory systems capable of adapting to shifts in consumer needs as the algorithms update, sometimes weekly. Companies also need suppliers who can provide traceable, single-origin ingredients that align with AI-driven health goals, goals often requiring micro-adjustments in dose and composition.

“Imagine telling a customer that their custom gut health blend is delayed because your warehouse only stocks bulk probiotics that don’t match their specific strain needs,” Gould said. “That’s the reality many brands are walking into.”

AI Isn’t a Silver Bullet

Gould, who has worked for over two decades in distribution and global brand development, warns that too many companies are overrelying on AI’s appeal without preparing for its operational consequences.

“AI gets you in the door, but your logistics and compliance practices determine whether you stay there,” he said. “Custom doesn’t just mean a fancy label. It means real-time inventory adjustments, safe sourcing, and legally sound formulations.”

This is especially critical in the U.S., where supplement manufacturers are required to follow strict FDA guidelines for Good Manufacturing Practices (GMP). Personalized blends introduce a new layer of complexity around batch tracking, allergen warnings, and consumer safety documentation.

Trulife’s Role in Bridging the Gap

As CEO of Trulife Distribution, Brian Gould is positioning his firm as a key player in solving this mismatch between innovation and infrastructure. Trulife works with international wellness brands seeking to expand into the U.S. market, offering full-service support from regulatory compliance to logistics and in-store retail placement.

“We’re helping brands ask the hard questions,” Gould said. “Do you have the tech to track custom orders by batch? Can your manufacturer scale up 1,000 variations of a product instead of just three? Have you trained your fulfillment team to spot errors in AI-generated formulas?”

These operational gaps, he argues, will define which companies survive the next wave of wellness innovation.

An Industry in Transition

Consumer demand is not slowing down. According to recent industry reports, AI-driven nutrition and diagnostic-based wellness purchases are expected to grow 38% year-over-year through 2027. While interest in longevity, gut health, and hormone optimization remains strong, consumers are also increasingly aware of ingredient quality, shipping speed, and post-purchase experience.

“People don’t want a one-size-fits-all solution anymore,” Gould said. “But they also don’t want delays, inconsistencies, or vague customer service. The brands that can handle both precision and scale are the ones that will win.”

A Call for Real Infrastructure

Gould urges founders and brand leaders to shift focus from marketing headlines to foundational work. That means investing in smarter supply chains, building relationships with flexible manufacturers, and embedding quality control into every step of the process.

“AI-custom nutrition is no longer on the horizon, it’s here,” he concluded. “But if your supply chain isn’t ready to match that promise, all the algorithms in the world won’t save you.”

About Brian Gould
Brian Gould is the CEO of Trulife Distribution and Trulife Marketing. He has over 20 years of experience in retail distribution, international brand strategy, and manufacturing logistics. Through his companies and his foundation, Gould helps wellness brands succeed in the U.S. market while advocating for ethical practices and operational excellence across the industry.

To learn more visit: https://trulifedist.com/

Dubai, UAE, 10th July 2025, ZEX PR WIRE, In a newly released interview, Dubai-based entrepreneur Nitin Bhatnagar has called on the real estate industry to embrace purpose-driven design and long-term sustainability as the foundation for future development. Drawing from over two decades of leadership across global finance and property sectors, Bhatnagar argues that buildings must do more than stand tall—they must speak to human values, emotion, and environmental impact.

“Real estate should never just be about concrete and numbers,” Bhatnagar says in the feature. “It’s about the feeling of home, the human connection to space, and designing something timeless yet relevant. That’s the legacy worth building.”

Design That Inspires, Spaces That Endure

Bhatnagar believes that developers have a responsibility to move beyond surface-level luxury and start creating spaces that resonate with intention. “We aim to build homes people feel—places where every detail, from layout to lobby art, contributes to calm, connection, and inspiration,” he explains.

According to the UAE Green Building Council’s 2024 findings, nearly 38% of global carbon emissions come from the built environment. In the Gulf region especially, residential construction contributes heavily to energy and water consumption. Bhatnagar believes the solution isn’t simply meeting regulations—it’s raising the bar altogether.

“Solar integration, cooling efficiency, smart systems—we’re using all of these,” he says. “But sustainability is more than a checklist. It’s a mindset. Every space we develop should be relevant and responsible ten years from now—not just at handover.”

A Call for Conscious Building and Living

In the interview, Bhatnagar also reflects on his personal evolution as a business leader. Early in his real estate journey, he admits, he tried to pursue too many innovations at once. That experience taught him the power of restraint and thoughtful execution.

“One idea, well executed, is more powerful than ten half-finished plans,” he says. “In both life and business, we need to pause more often—observe, understand the gap, and act with intention.”

His message is clear: the real estate industry must prioritize people before profit and impact before scale. That kind of shift, he says, is not just possible—but essential.

What You Can Do

Bhatnagar’s call to action extends beyond developers and architects. He urges everyone—from homeowners and designers to city planners and business leaders—to think more critically about the environments we shape and occupy.

Ask yourself:
• Is this space built to last—or just built to sell?
• Does it reflect real human needs—or just trends and returns?
• Does it create room for joy, rest, and connection?

“You don’t have to be a builder to think like one,” Bhatnagar notes. “Every choice we make shapes our surroundings. If we approach it with care, we can build something far greater than walls—we can build meaning.”

To read the full feature, visit here.

About Nitin Bhatnagar

Nitin Bhatnagar is a Dubai-based entrepreneur with a background in global banking and real estate development. He previously held senior roles at major financial institutions such as Bank of Tokyo-Mitsubishi, Standard Chartered, ABN Amro, and Bank of Singapore, and served as Managing Director at Bank J Safra Sarasin. He is the founder of Canarax Trading LLC, a materials and commodities trading firm, and Quantum Capital Management Consulting, which advises on strategic growth, investment, and innovation.

New Smart Access Controls and High-Security Systems Now Available for Las Vegas Residents and Businesses.

Las Vegas, NV, 10th July 2025, ZEX PR WIRE, Locksmith Solutions, a trusted leader in comprehensive locksmith services, proudly announces the launch of its next-generation security upgrade packages, designed to provide advanced protection for both residential and commercial properties. This initiative reinforces the company’s commitment to prioritizing the safety and satisfaction of its customers with modern, customized solutions tailored to today’s security demands.

As threats to property security continue to evolve, Locksmith Solutions has responded by integrating state-of-the-art technology with their trusted locksmith expertise. The new security upgrade options include high-security lock systems, smart access controls, and real-time monitoring solutions for homes and businesses seeking enhanced protection and peace of mind.

“Our mission has always been to safeguard what matters most to our clients. With the introduction of these next-generation security upgrades, we’re offering more than just locks and keys — we’re providing innovative, reliable, and customizable solutions that give our customers greater control over their security.” Representative ofLocksmith Solutions.

The security upgrade packages feature cutting-edge products such as keyless entry systems, biometric access controls, and reinforced hardware options, all installed by Locksmith Solutions’ certified technicians. Additionally, customers can benefit from on-site consultations to assess their current security setups and receive expert recommendations tailored to their specific needs.

For business owners, the new commercial security packages include multi-access management systems and advanced surveillance integration, providing comprehensive protection for offices, retail spaces, and industrial properties. Residential clients can now enjoy modern conveniences like smartphone-controlled locks and remote access monitoring, ensuring their homes remain safe and accessible only to authorized individuals.

“At Locksmith Solutions, we understand that security isn’t one-size-fits-all,” said a representative of Locksmith Solutions. “Every home and business has unique needs, and our enhanced services reflect that. We’re excited to offer our clients the very latest in security technology, combined with the personal, attentive service we’ve built our reputation on.”

This announcement marks a significant milestone for Locksmith Solutions as the company continues to expand its service offerings in response to the growing demand for integrated and adaptable security systems. As always, the company remains available for 24/7 emergency services, routine maintenance, and tailored security consultations.

For more information on Locksmith Solutions’ next-generation security upgrades, or to schedule a security assessment, visit their website or call 702-601-4678.

About Locksmith Solutions

Locksmith Solutions, based in Las Vegas, delivers comprehensive and reliable locksmith services for residential, commercial, and automotive needs. Their certified and skilled technicians are dedicated to ensuring your safety through prompt, customized, and professional service. From emergency lockouts to complete security upgrades, trust Locksmith Solutions to protect what matters most.

Contact Details

Website: www.locksmithsolutions.com

Telephone: 702-601-4678

Address: Las Vegas, NV 89102

Parramatta, NSW, 10th July 2025, ZEX PR WIRE, In a market flooded with templated websites, offshore developers, and long wait times, Web V8 is rewriting the rules. Based in Parramatta and proudly Australian-owned, Web V8 is quickly being recognised as the best web design agency in Australia, not just for what they build, but how they build it.

Fast. Honest. Built for impact.
That’s the Web V8 difference. Instead of waiting weeks for a perfect design or collecting endless content before launch, Web V8 gets your minimum viable website online fast, so your business can start working today, not in two months.

“We believe websites should make money, not just sit there looking pretty,” says Slim, founder of Web V8. “We don’t waste your time or sell bloated packages. We get your site live fast, clean, responsive, and ready to convert. You focus on your business, we’ll handle the tech.”

What Makes Web V8 Different?

Real websites, not rigid packages:
Web V8 doesn’t force clients into “gold/silver/platinum” packages. Every build is tailored, and you talk directly to the person doing the work, not a sales team or ticket system.

Speed in every sense:
From lightning-fast load times to rapid delivery, speed is everything. Every site is lightweight, optimised using LiteSpeed technology, and hosted on WebV8.net, one of Australia’s fastest hosting platforms.

No outsourcing. No overseas devs. No BS:
All websites are 100% designed and developed in-house. Based in Parramatta, Web V8 offers face-to-face strategy, transparent communication, and local support when you need it.

Built for real business needs:
From WooCommerce stores to tradie booking pages, Web V8 builds sites that are easy to use, rank well on Google, and get your phone ringing fast.

Our Vision:

To give every small business in Australia a fighting chance online by building fast, functional websites without corporate delays or tech overwhelm.

Too many small businesses get left behind by agencies that overcharge, underdeliver, or never really “get” what business owners actually need. Web V8 was built to change that to bridge the gap between affordability and performance, and finally give Aussie businesses the websites they deserve.

With over 100+ five-star reviews, dozens of successful launches, and a growing community of repeat clients, Web V8 is quickly becoming the go-to partner for small business web design in Australia.

Want to launch fast and grow faster?

Visit https://webv8.com.au to see how Web V8 gets you found and paid faster.

Media Contact:
Web V8
Level 7, 91 Phillip St., Parramatta NSW 2150 Australia
https://webv8.com.au

Michigan, US, 10th July 2025, ZEX PR WIRE, When it comes to landing your dream job, one element can make all the difference in standing out from the competition. According to Careertegy, gaining internship experience is not just an optional “extra” anymore, but a critical step in the modern job hunt. Employers increasingly look for candidates who combine their education with practical, hands-on experience, and internships are the perfect gateway to meet these expectations. 

Here, we’ll explore why internships are so vital to your professional growth, how they position you as a competitive candidate, and what makes them an essential component according to reviews on Careertegy by Minke Pan.

Benefits of Internships in Your Job Hunt 

Building Hands-on Experience 

Classroom learning can provide foundational knowledge, but internships immerse you in the reality of your chosen field. By applying what you’ve learned in a workplace setting, you gain practical experience that reassures recruiters you’re prepared to contribute to their company from day one. 

Careertegy Reviews repeatedly emphasize that employers value candidates who know how to operate in real-world environments, which is why those with internships on their resumes are often prioritized during the hiring process.

Networking Opportunities 

An internship is your shortcut to building meaningful relationships. You’ll meet professionals in your field who can provide mentorship, open doors to professional opportunities, and even act as references down the line. 

Many reviews on Careertegy note that networking made during internships often leads directly to job offers within the same company or industry, proving that it’s not just what you know but who you know that matters in your job search.

Testing Career Fit 

Not all careers are as glamorous as they might seem on paper. Internships give you the unique opportunity to “test-drive” a role before making a long-term commitment. 

Careertegy by Minke Pan points out that many interns discover valuable insights about their own interests and skills during internships. Some confirm a chosen career path, while others pivot to a new field, armed with crucial self-awareness and clarity about what they want in a job.

Filling Resume Gaps 

Landing a job straight out of college can be daunting, especially when your resume lacks substantial work history. Internships fill that void, offering substantial experience that demonstrates your initiative, commitment, and work ethic. 

According to Careertegy Reviews, employers often view internships as a signal that you’re ready to hit the ground running, making you a far more appealing prospect compared to applicants without any hands-on exposure.

Careertegy on Maximizing Your Internship 

Choose Strategically 

Not all internships are created equal. Look for opportunities that align closely with your long-term goals and desired industry. Research the companies, their work culture, and the kind of projects interns are typically assigned. 

Careertegy by Minke Pan Reviews highlights that the most successful internships are those where students are both challenged and supported, gaining robust experience over working on repetitive, menial tasks.

Build Relationships 

The value of an internship extends far beyond the skills you learn. Forge strong relationships with colleagues and supervisors by demonstrating professionalism, proactiveness, and a willingness to learn. 

By doing so, you’ll not only leave a good impression but also secure allies who can vouch for your abilities when you start your job hunt. Careertegy Reviews stress the importance of leaving every internship with both a polished skill set and expanded professional network.

Develop New Skills 

Every internship presents an opportunity to build a diverse skill set. Whether it’s soft skills like communication and teamwork or technical skills specific to your industry, make sure you actively seek opportunities to grow.

According to reviews on Careertegy, interns who show adaptability and a hunger for learning are the ones who experience the most growth during their placements.

Ask for Feedback 

Use your internship as a chance to identify your strengths and weaknesses. Ask your supervisor for constructive feedback to help you fine-tune your approach, skills, and overall professional image. 

Many Careertegy Reviews emphasize the value of this feedback in preparing for future roles, helping interns improve before embarking on their full-time careers.

Final Thoughts 

Internships have become an indispensable step in achieving success in a competitive job market. They provide real-world experience, networking opportunities, and a chance to explore potential career paths, all of which combine to make your resume stand out. 

If you’re ready to take your job hunt to the next level, consider how you can leverage internships for growth. Platforms like Careertegy by Minke Pan Reviews are brimming with advice on making your internship one of the most powerful stepping stones to a fulfilling career. 

Now, the ball is in your court. Seek out opportunities, be proactive in your learning, and use your internship experience to pave the way for your ultimate professional success. 

Want personalized advice on finding the right internship and acing your job search? Check out the latest insights from Careertegy to transform your career strategy today! 

Nashville, Tennessee, 10th July 2025, ZEX PR WIRE, In honor of Nelson Mandela International Day, local youth will gather at the Church of Scientology in Nashville on Friday, July 18 for a special Human Rights Open House and Artistic Workshop titled “Drawn to Freedom”—a creative event designed to educate, inspire, and empower young people to stand up for justice and equality.

Hosted in partnership with Tennessee United for Human Rights, the event will give youth the opportunity to learn about the life and legacy of Nelson Mandela—his courageous fight against apartheid, his message of peace, and his enduring call for unity and human dignity.

Following a short educational presentation, youth will participate in the “Drawn to Freedom” art workshop, where each child will create a unique art piece symbolizing unity and freedom.

“This event gives young people a voice,” said Julie Brinker, spokesperson for Tennessee United for Human Rights. “It’s a space where they can creatively express what freedom means to them and honor Mandela’s legacy by standing together for unity.”

The event is free and open to youth and families and will take place at the Church of Scientology, located at 1130 8th Ave South, Nashville, TN 37203.

Mandela Day, celebrated each year on July 18—Nelson Mandela’s birthday—calls on people worldwide to take action and make a positive impact in their communities. Organizers of “Drawn to Freedom” hope the event will motivate youth to become advocates for peace, equality, and human rights.

To RSVP or learn more, visit www.tnuhr.org.

New York, NY, 10th July 2025, ZEX PR WIRE, Elliot Ambalo, a seasoned marketing expert based in New York, is at the forefront of integrating sustainability into digital marketing strategies. With over a decade of experience assisting businesses across technology, retail, and finance sectors, Ambalo emphasizes that sustainable marketing is not just a trend but a strategic imperative for long-term business success.

Understanding Sustainable Marketing

Sustainable marketing is a strategy that focuses on creating and promoting products, services, and initiatives in a way that is environmentally and socially responsible. It prioritizes the long-term impacts that a business’s actions will have on the planet and society.

“Sustainability is no longer a ‘nice-to-have’; it’s a business imperative,” says Ambalo. “Consumers are more conscious than ever about their purchasing decisions. They expect brands to align with their values, and those that fail to do so risk losing trust and relevance.” 

Key Principles of Sustainable Marketing

Ambalo advocates for several core principles in sustainable marketing:

• Transparency and Authenticity: Ensuring that sustainability claims are genuine and verifiable to avoid greenwashing.

• Eco-Friendly Digital Marketing: Incorporating energy-efficient web practices and optimized digital campaigns that reduce unnecessary waste while maintaining effectiveness. 

• Long-Term Value Creation: Focusing on building lasting relationships with customers, fostering loyalty and advocacy rather than short-term engagement. 

Implementing Sustainable Marketing Strategies

To effectively integrate sustainability into marketing efforts, Ambalo recommends the following strategies:

1. Audience-Led Approach: Engaging with customers through forums, social media, and surveys to understand their sustainability concerns and align brand values accordingly.

2. Developing a Sustainable Brand Narrative: Crafting a cohesive story that communicates the organization’s commitment to sustainable practices and values.

3. Running Eco-Friendly Virtual Events: Opting for digital events to reduce carbon footprints associated with travel and physical materials.

4. Getting Involved with Eco-Friendly Projects & Initiatives: Participating in community projects and partnerships that promote environmental responsibility.

5. Focusing on Long-Term Social Responsibility: Embedding sustainability into the company’s mission and operations for enduring impact.

6. Showcasing Sustainability Efforts: Utilizing social media and other platforms to highlight sustainable practices and engage with eco-conscious consumers.

Ambalo’s Impact on Sustainable Marketing

Throughout his career, Ambalo has collaborated with various brands to enhance their sustainable marketing efforts. Notably, he partnered with an apparel company, leading a content-driven campaign that increased brand visibility and boosted online sales by 40%. Additionally, his work with GreenTech Solutions involved SEO and paid media strategies that generated higher-quality leads and expanded market share. 

“Elliot has an incredible ability to blend digital strategy with purpose-driven storytelling,” says the CEO of a skincare company. “His insights have helped us refine our brand message and attract a more engaged and loyal customer base.” 

Educating the Industry

Beyond consulting, Ambalo is dedicated to educating businesses and marketers on the importance of sustainability in digital marketing. He regularly hosts webinars, workshops, and industry events where he shares best practices for:

Reducing the environmental impact of digital campaigns

• Implementing sustainable supply chain marketing

• Engaging consumers through eco-conscious messaging

In a recent keynote speech at the Sustainable Brands Conference , Ambalo emphasized the role of digital marketing in advancing global sustainability efforts. He outlined the importance of transparency in brand communication and encouraged companies to embrace genuine sustainability initiatives rather than superficial greenwashing tactics. 

The Role of Technology in Green Marketing

Ambalo is also at the forefront of integrating cutting-edge technology into sustainable marketing practices. He explores how emerging technologies such as blockchain, AI, and machine learning can contribute to greener business operations. His research on AI-powered sustainability solutions is currently being utilized by businesses aiming to improve their eco-marketing strategies. 

For example, Ambalo is working with developers to create AI-driven carbon footprint calculators for e-commerce brands, allowing businesses to measure and offset their environmental impact. Additionally, he advocates for adopting blockchain technology to enhance transparency in supply chains, helping brands provide verifiable claims about their sustainability efforts. 

Looking Ahead: Ambalo’s Vision for Sustainable Marketing

As sustainability continues to shape consumer behavior and industry trends, Ambalo remains committed to pushing the boundaries of what’s possible in green marketing. His future initiatives include:

• Launching an Online Sustainability Marketing Academy: A platform dedicated to training businesses and marketers on best practices for sustainable digital marketing.

• Expanding Partnerships with Nonprofits: Working with environmental organizations to amplify their advocacy efforts through digital campaigns.

• Developing a Green Marketing Certification Program: Helping brands earn recognition for their sustainable marketing practices, providing credibility in an increasingly eco-conscious market. 

“Sustainability is not a passing trend; it’s the future of business,” Ambalo affirms. “Brands that fail to integrate sustainability into their core strategies will struggle to remain competitive. My mission is to help businesses adapt and thrive in this new era of responsible marketing.” 

In sustainability marketing, the traditional 4 Ps: product, price, place, and promotion are reimagined through an eco-conscious lens:

• Product refers to the development and offering of goods that are ethically sourced, environmentally friendly, and designed with sustainability in mind.

• Price takes into account not just financial cost, but also the social and environmental impact of production and consumption.

• Place focuses on using sustainable distribution methods that minimize carbon footprints and support responsible logistics.

• Promotion emphasizes transparent communication around a brand’s sustainability initiatives and values.

By embedding these principles into every stage of their operations, businesses can demonstrate a genuine commitment to environmental and social responsibility, help mitigate their impact on climate change, and connect more authentically with today’s increasingly eco-conscious consumers.

What Is Greenwashing in Sustainability?

Greenwashing refers to the deceptive practice of portraying a company or product as more environmentally or socially responsible than it truly is. This tactic is often used to capitalize on consumer demand for ethical and sustainable options, without making meaningful changes behind the scenes.

Examples of greenwashing can include:

• Misleading or unverified environmental labels

• Vague or exaggerated claims lacking evidence

• Emphasizing minor “green” features while ignoring larger environmental impacts

This kind of misrepresentation is particularly damaging because it erodes public trust in legitimate sustainability initiatives and misleads well-intentioned consumers who are trying to make ethical choices.

About Elliot Ambalo

Elliot Ambalo is a digital marketing expert with over 15 years of experience helping businesses grow through innovative and data-driven strategies. Based in New York, Elliot specializes in digital marketing, SEO, content marketing, and customer acquisition. He works with clients across industries including technology, retail, and finance to drive engagement, increase conversions, and build long-term brand loyalty. As a thought leader, Elliot is committed to helping businesses stay ahead of the curve by leveraging emerging technologies and customer-centric marketing practices. 

Media Contact:

Elliot Ambalo Marketing
New York, NY