Author: ZEX PR WIRE

Michigan, US, 15th July 2025, ZEX PR WIRE, For over two decades, Ruben Chevreuil Herrera has been a leading force in the property management industry, combining deep expertise, strategic leadership, and a commitment to excellence that continues to shape residential, commercial, and industrial properties. As Managing Director of LionHeart Properties & Design, Ruben brings unparalleled experience to the table, fostering growth and innovation in a competitive market. His bilingual proficiency in English and Spanish further enhances his ability to connect with diverse clients, teams, and communities.

This article explores Ruben’s remarkable career, his contributions to property management excellence, and the core values that drive his lasting impact.

Building a Legacy in Property Management

Ruben Chevreuil Herrera’s property management career spans more than 20 years, during which he has consistently delivered exceptional results across various real estate segments. His leadership style emphasizes strategic planning, operational efficiency, and a client-first approach, qualities that have become synonymous with his name in the industry.

At the helm of LionHeart Properties & Design, Ruben focuses on managing diverse portfolios, including:

• Residential Properties: Ensuring high standards of living by implementing effective tenant relations, maintenance strategies, and cost-efficiency measures.

• Commercial Properties: Streamlining operations for office spaces, retail centers, and other commercial assets to maximize ROI.

• Industrial Properties: Overseeing complex logistics for warehouses and manufacturing facilities to meet stringent performance and compliance standards.

Ruben’s unique ability to adapt to different challenges within each property type has earned him a stellar reputation. Whether it’s navigating market fluctuations or spearheading large-scale renovations, his dedication to excellence remains unwavering.

Leadership at LionHeart Properties & Design

Since joining LionHeart Properties & Design, Ruben has successfully positioned the company as a respected name in property management. His role as Managing Director extends beyond overseeing day-to-day operations. Ruben is deeply invested in fostering a culture of innovation, collaboration, and client satisfaction—a hallmark of LionHeart’s success.

Under his leadership, the company has achieved several key milestones:

1. Portfolio Growth: Ruben played a significant role in expanding the company’s footprint, taking on high-value residential and commercial projects.

2. Team Development: A strong advocate of professional growth, Ruben has mentored countless team members, ensuring they have the skills and knowledge to excel.

3. Sustainability Initiatives: LionHeart Properties & Design has implemented eco-friendly building practices and energy-saving solutions under Ruben’s guidance.

Clients and colleagues alike commend Ruben for his ability to balance strategic vision with operational detail, creating an environment where every stakeholder thrives.

The Power of Bilingual Expertise

One of Ruben’s defining strengths is his bilingual proficiency. Fluent in both English and Spanish, Ruben fosters effective communication across diverse client bases, teams, and partners. His bilingual skills enable him to:

• Build trust with international clients and investors.

• Navigate cross-cultural negotiations with ease.

• Lead multicultural teams by understanding and respecting their unique perspectives.

This adaptability makes Ruben a valuable leader in a globalized market, where effective communication can determine the success of large-scale projects.

Championing Community and Values

For Ruben Chevreuil Herrera, property management is more than a profession—it’s a platform to serve and empower communities. Throughout his career, he has demonstrated a steadfast commitment to upholding core values that benefit both his organization and the individuals it touches:

• Integrity: Ruben prioritizes transparency with stakeholders, ensuring trust remains at the foundation of every partnership.

• Excellence: With an eye for detail, he continuously seeks ways to raise standards, push boundaries, and deliver exceptional results.

• Community Focus: From creating sustainable housing to supporting local businesses, Ruben’s work consistently reflects his dedication to building stronger, more resilient communities.

His efforts extend beyond professional achievements. Through volunteer initiatives and charitable partnerships, Ruben actively contributes to projects that align with his values, leaving a positive footprint in every community he serves.

Driving the Future of Property Management

Looking ahead, Ruben Chevreuil Herrera is focused on scaling new heights in the industry. By staying attuned to market trends, adopting smart technologies, and emphasizing long-term value creation, he continues to lead LionHeart Properties & Design toward a future defined by innovation and impact.

Among his future plans:

• Leveraging PropTech Tools: Ruben is exploring advanced property management platforms and data analytics to enhance operational efficiency.

• Expanding Community Partnerships: Strengthening ties with local organizations to address housing challenges and boost economic development.

• Fostering Talent Development: Ruben remains committed to empowering the next generation of property managers by sharing his knowledge and offering mentorship.

The road ahead is bright for Ruben and LionHeart Properties & Design as they continue to redefine what success looks like in property management.

Final Thoughts

Ruben Chevreuil Herrera exemplifies what it means to be a leader in property management. With over 20 years of experience, bilingual expertise, and a track record of success across residential, commercial, and industrial properties, he has set a standard for excellence in the field. More than just managing properties, Ruben is shaping communities, fostering growth, and inspiring those around him to aim higher.

By blending professional acumen with personal integrity, Ruben has created a legacy that extends beyond business outcomes. For anyone aspiring to make a meaningful impact in property management, his story offers insight, inspiration, and a roadmap to success.

New York, US, 15th July 2025, ZEX PR WIRE, In the fast-paced digital world, social media success is no longer a luxury—it’s a necessity. Yet for countless individuals, startups, and brands, the path to online visibility can feel impossibly steep. Boostero, a pioneering Social Media Panel provider, is changing this narrative. With its dynamic suite of SMM Panel Services, Boostero empowers customers to buy social media followers, likes, views, shares, and more with unparalleled ease and affordability. More information can be found at https://boostero.com.

A New Era of Accessible Social Media Growth

Boostero was founded on a simple premise: everyone deserves the chance to be seen. While many believe you must go viral or spend exorbitant amounts on advertising, Boostero’s Cheapest SMM Panel is built to level the playing field. Whether you are an entrepreneur eager to launch your brand, a creator seeking to monetize content, or a business determined to build trust with customers, Boostero offers scalable solutions that fit any budget.

Unlike other providers, Boostero combines sophisticated technology with complete transparency. Customers can expect a fully automated experience, meaning orders are processed instantly without manual intervention. No waiting, no guesswork—just reliable results delivered quickly.

Buy Social Media Followers: The Smartest Shortcut to Visibility

With millions of users vying for attention on Instagram, TikTok, YouTube, and Twitter (X), standing out is harder than ever. That’s why Boostero makes it simple to buy social media followers in a way that looks authentic and drives real engagement.

Through the intuitive social media panel dashboard, you can:

• Select the platform and quantity of followers you need.
• Set drip-feed schedules for gradual delivery.
• Choose targeting options to attract followers from specific regions.
• Pay using credit cards, PayPal, crypto, Skrill, Payoneer, or other methods.
• Track order progress in real-time.

From micro-influencers to established brands, thousands trust Boostero’s Best SMM Panel to build their audiences efficiently and affordably.

Buy Social Media Likes, Shares, and Views to Supercharge Engagement

Followers are just one piece of the puzzle. Today’s algorithms prioritize content that demonstrates activity—likes, shares, comments, and views signal to platforms that your content matters. That’s why Boostero’s services extend far beyond followers.

Customers can instantly buy social media likes, views, and shares for:

• Instagram: likes, comments, saves, story views.
• Facebook: likes, reactions, shares.
• YouTube: views, likes, subscribers, comments.
• TikTok: views, followers, video likes.
• Twitch: live views and followers.
• X (Twitter): retweets, likes, mentions.
• LinkedIn and Threads: post interactions and visibility boosts.

This comprehensive approach means your content doesn’t just look popular—it actually performs better in algorithm-driven feeds. When your posts show robust engagement, organic traffic follows.

The Power of Automation and Customization

Unlike old-fashioned providers that require manual processing, Boostero’s SMM Panel Services are fully automated. When you place an order, the system instantly schedules delivery according to your preferences. You can choose from:

• Drip-Feed: gradually deliver followers or likes over time for natural growth.
• Auto-Boost: automatically promote new content the moment it’s published.
• Geo-Targeting: focus on specific regions to improve relevance and trust.
• Campaign Bundles: combine multiple engagement types—followers, likes, comments—for a holistic growth strategy.

Each order is backed by Boostero’s quality guarantee, ensuring your growth looks authentic and helps you build lasting credibility.

Cheap SMM Services Without Sacrificing Quality

Many companies promise cheap social media services but deliver low-quality results, fake accounts, or broken links. Boostero takes a different approach. By leveraging long-standing supplier relationships and investing in robust delivery infrastructure, the platform keeps costs low while maintaining premium quality standards.

This focus on affordable excellence makes Boostero the go-to Cheapest SMM Panel for thousands of marketers, influencers, and agencies. Whether you need 100 likes or 10,000 followers, you’ll find packages that fit any budget—without locking yourself into contracts or subscriptions.

Why Choose Boostero Over Other SMM Panels?

With so many SMM panels flooding the market, it’s natural to wonder what sets Boostero apart. Here are just a few reasons why it’s quickly becoming the most trusted social media panel available:

• Transparent Pricing: No hidden fees or surprise charges.
• Instant Order Processing: Place your order and watch your metrics grow within minutes.
• Customizable Delivery: Choose when and how engagement arrives.
• Wide Platform Support: From TikTok to Twitch, Boostero covers every major network.
• Secure Payments: Pay however you prefer, including cryptocurrencies.
• Dedicated Support: The support team is ready to help you at every step.
• Proven Reliability: Thousands of happy customers have seen measurable results.

Whether you are scaling a personal brand or managing campaigns for clients, Boostero’s Cheap SMM Services help you save time and resources while maximizing your impact.

How to Get Started

Ready to stop waiting for organic growth and take control of your success? Boostero makes it effortless to launch your first campaign. Here’s how:

1. Create a Free Account: Signing up is quick and easy.
2. Fund Your Wallet: Choose your preferred payment method.
3. Browse Services: Select the followers, likes, views, or other engagement you need.
4. Customize Your Order: Set delivery preferences for timing and targeting.
5. Place Your Order: Watch as your social proof grows in real time.

In just minutes, you’ll see your metrics transform—without the headaches of slow, unpredictable growth.

SMM Panel Services for Agencies and Resellers

Boostero isn’t just for individuals and brands. Digital agencies and resellers can also leverage the platform to deliver powerful results for their clients. The SMM Panel Cheap pricing structure allows agencies to mark up services and create lucrative recurring revenue streams.

With a fully white-label experience and detailed reporting, you can present results professionally without revealing your source. Whether you manage five clients or five hundred, Boostero helps you deliver consistent, high-impact growth that keeps customers coming back.

The Future of Social Media Marketing

Social media platforms evolve every day, but one thing remains constant: visibility and engagement are the lifeblood of online success. Boostero’s mission is to remove the barriers that hold people back from achieving the growth they deserve.

From start-ups trying to build an audience to established brands expanding their influence, the platform’s suite of SMM Panel Services empowers everyone to compete—and win—in the digital arena.

If you’ve struggled to find an affordable, reliable way to grow your online presence, look no further. Boostero combines the power of automation, customization, and unbeatable pricing to deliver a truly next-generation social media panel.

Sign Up Today and Grow Smarter

Don’t let slow growth or low engagement hold you back any longer. With Boostero, you can take your social media performance into your own hands. Whether you’re interested in the Cheapest SMM Panel to boost followers or the Best SMM Panel for premium engagement, Boostero has a solution tailored to you.

Sign up now, fund your account, and place your first order. In just a few clicks, you’ll discover why thousands of customers trust Boostero to help them thrive in the competitive world of social media.

Take the smart shortcut to visibility, trust, and influence—start growing with Boostero today.

Michigan, US, 15th July 2025, ZEX PR WIRE, Judah Spinner, Chief Investment Officer of BlackBird Financial LP, reported standout results for the first half of 2025. The fund delivered a net return of 34.4%, compared to the S&P 500’s 6.1%. The 28.3% performance advantage highlights the continued strength of Spinner’s value-focused investment strategy during a time of heightened market uncertainty.

“This was an extraordinary first half,” Spinner wrote in his semi-annual letter to clients. “Our results significantly outpaced the broader market, a reflection of the work we’ve done on the business fundamentals of our portfolio companies.”

During the first six months of 2025, BlackBird initiated positions in four new companies, an unusually high number for a fund known for its concentrated and deliberate style. Spinner noted that two additional companies are under active review, though no investment decisions have been made yet. He plans to provide more detail on these holdings in his February 2026 annual letter.

Markets Shrug Off Tariffs – For Now

Spinner’s letter offered a cautionary view of the current macroeconomic landscape, particularly the return of tariffs as a central policy tool under President Trump’s second administration. Although the White House scaled back its most aggressive proposals, the average U.S. tariff has surged to 18.8%, up from 2.4% a year ago, marking the highest level since the 1930s.

“While there may be arguments in favor of tariffs, someone ultimately bears their cost, and it won’t be the tooth fairy,” Spinner wrote. “Higher inflation later this year seems almost inevitable, with the natural consequences being rising interest rates and slower growth.”

What makes the tariff environment more concerning, Spinner added, is the underlying weakness in consumer spending, particularly among lower-income households. With core segments of the population already showing signs of financial strain, added pressure from trade costs could exacerbate economic fragility.

Despite these signals, the market continues to climb, with the S&P 500 reaching new all-time highs. Spinner remarked on the disconnect: “It’s interesting how the market continues to levitate in the face of these risks. It’s not a basis for action on our part, just a point of curiosity.”

Staying Disciplined Amid Noise

True to his long-standing investment philosophy, Spinner emphasized that BlackBird makes no decisions based on macroeconomic forecasting, not even his own. The firm remains fully grounded in bottom-up analysis, evaluating companies based on intrinsic value, business quality, and long-term opportunity.

Spinner’s cautious tone contrasts with prevailing market optimism, but it reflects the discipline that has underpinned BlackBird’s strategy since its founding. “We’re not in the business of predicting interest rates, tariffs, or politics,” he wrote. “We’re in the business of owning high-quality companies at attractive prices.”

Despite the uncertain backdrop, Spinner sees no reason to alter course. “Our job is to remain rational when others are overly fearful or overly confident. So far, that approach is serving us, and our investors, well.”

About Judah Spinner

Judah Spinner is the Founder and Chief Investment Officer of BlackBird Financial LP, a New Jersey-based hedge fund known for its value-oriented, fundamentals-first approach. Under his leadership, the fund has consistently delivered strong results by avoiding speculation and focusing on long-term business quality.

Looking Ahead

Investors can expect a more detailed breakdown of BlackBird’s portfolio changes and strategic outlook in the firm’s next annual letter, scheduled for February 2026. In the meantime, Spinner continues to monitor both macroeconomic developments and individual business opportunities, but remains firmly committed to his core principles.

“Our process hasn’t changed,” he concluded. “We focus on what we can understand, avoid what we can’t, and try to act with discipline regardless of headlines.”

To learn more visit: judahspinner.com

Santa Clara, CA, 13th July 2025, ZEX PR WIRE, Marketing strategist Faranak Firozan is issuing a challenge to modern brands: Stop using diversity as a front-facing tactic, and start embedding inclusion into your core creative and leadership processes. With over a decade of experience building brand narratives for consumer, tech, and purpose-driven organizations, Firozan is now taking aim at what she calls the “cosmetic approach” to diversity in marketing; where brands publicly celebrate inclusion but fail to apply those values internally.

Her latest thought leadership effort, launched this quarter through her Santa Clara-based consultancy Firozan & Co., encourages businesses to evaluate not just what their campaigns say, but who is involved in crafting them. According to Firozan, authentic diversity in branding cannot exist without representation in decision-making roles and creative teams.

“You can’t manufacture authenticity from the outside in,” says Firozan. “True inclusion starts behind the scenes, when you diversify the room where stories are written, not just the cast you put in front of the camera.”

When Diversity Becomes a Trend, Not a Value

In recent years, a wave of high-profile “diversity campaigns” have flooded the market. From casting racially diverse models in ads to releasing themed product lines for cultural celebrations, brands have made visible efforts to signal inclusion. While many of these moves are well-intentioned, Firozan believes they often fall short of meaningful change.

“The problem isn’t visibility. It’s depth,” she explains. “Diversity can’t just be aesthetic. If your campaign looks inclusive, but your leadership team and agency partners are homogenous, that gap is eventually going to show.”

Firozan points to several recent brand missteps that sparked backlash for misrepresenting communities or reducing cultural identity to a marketing theme. In many of these cases, she says, the issue wasn’t just the final creative. It was the absence of relevant voices in the development process.

“When brands get it wrong, it’s usually not because they were trying to be offensive. It’s because they lacked the lived experience or cultural insight to navigate complex narratives responsibly,” she says.

Representation Within, Not Just On-Screen

For Firozan, fixing this disconnect means looking inward: at hiring practices, leadership structures, and the composition of creative teams. Through her consulting work, she often begins client engagements with an internal audit, asking key questions about who makes decisions, whose voices shape brand direction, and whether those individuals reflect the communities the brand aims to serve.

“Putting diverse faces in a campaign without empowering diverse voices in the boardroom is performative at best,” she says. “Representation should influence not just what the story is, but how it’s told, where it’s told, and by whom.”

She encourages brands to move away from checklist-driven diversity and toward deeper inclusion strategies that begin long before campaign development. This includes building inclusive creative pipelines, investing in cultural research, and establishing long-term partnerships with community organizations.

One example comes from a client in the fashion industry who initially sought Firozan’s help developing a campaign for Black History Month. Rather than simply assembling visuals for a limited-time promotion, she guided the brand through a process of reexamining its internal creative team composition, exploring supplier diversity, and embedding cultural listening into its broader brand narrative. The result was a company-wide shift in how it approached identity, influence, and impact, and not just any other campaign.

The Risk of Getting It Wrong

In today’s digital world, audiences are quick to spot inauthentic messaging. Gen Z and millennial consumers in particular are deeply attuned to social justice issues and quick to hold brands accountable for inconsistencies between their marketing and their internal practices.

Firozan warns that brands who fail to back up their diversity messaging with internal action risk long-term damage to their credibility.

“People no longer separate your campaign from your company culture. If you say you value inclusion, but you don’t promote women, don’t hire LGBTQ+ talent, or don’t invest in community relationships, your audience will see right through it,” she notes.

Social media has made it easier than ever for consumers and employees alike to expose brands that say one thing and do another. In this climate, she believes the only sustainable approach is full transparency and a genuine commitment to change.

A Framework for Authentic Inclusion

To help clients implement inclusion behind the scenes, Firozan has introduced a framework she calls Inclusive by Design, a strategic model that guides companies through building equitable practices into every layer of brand development. The framework emphasizes four pillars:

1. People: Ensuring diverse representation across leadership, creative, and decision-making roles.
   
2. Process: Embedding inclusive practices in campaign development, from brief to execution.
   
3. Partnership: Collaborating with organizations, creators, and voices rooted in the communities being represented.
   
4. Purpose: Grounding marketing efforts in a brand’s core values and long-term commitments, not one-off initiatives.
   

Unlike typical diversity training or campaign audits, Inclusive by Design takes a holistic view of brand building, making inclusion a foundational element rather than a cosmetic addition.

“This is about equity, and not optics,” says Firozan. “When you design from the inside out, your brand doesn’t just look inclusive. It becomes a vehicle for real social progress.”

Looking Ahead: More than a Moment

Firozan is hopeful that the industry is beginning to evolve. She sees increased awareness among executives, marketers, and founders who are beginning to recognize that inclusion is not a risk but a responsibility; and ultimately, a competitive advantage.

Over the next year, she plans to expand her consulting work to include executive workshops, internal brand audits, and inclusive leadership coaching. These offerings are designed to help brands build infrastructure that supports long-term inclusion, not just reactive campaigns.

“Diversity marketing should not be limited to calendar months and social media statements. It should be baked into the DNA of the company,” she says. “We have an opportunity to create brands that reflect the world we live in, not just as it looks, but as it feels, believes, and dreams.”

About Faranak Firozan

Faranak Firozan is a marketing strategist and brand consultant based in Santa Clara, California. With over 12 years of experience in consumer branding, digital strategy, and inclusive communications, she is known for helping companies build culturally fluent, emotionally intelligent campaigns rooted in authentic values. Through her firm, Firozan & Co., she works with organizations across sectors to integrate equity and inclusion into the creative and strategic foundations of their brands.

New York, US, 12th July 2025, ZEX PR WIRE, With over four decades of medical practice, innovation, and teaching, Dr. Thomas John Byrne, a leading OBGYN, is using his platform to raise awareness about the critical need for earlier prenatal screenings and continued professional learning. In a recent profile interview, Dr. Byrne outlined the key lessons from his international career—calling for broader adoption of first-trimester diagnostic tools and emphasizing the value of cross-cultural medical exchange.

“Most providers still wait until the second trimester to screen for major conditions,” Dr. Byrne said. “But I’ve seen firsthand—again and again—that the first trimester gives you the full map. That’s when you get ahead of issues, not play catch-up.”

Dr. Byrne, a long-time member of the UK-based Fetal Medicine Foundation, began traveling abroad in the 1980s to learn obstetric ultrasound before it became widely available in the U.S. His training in England laid the groundwork for his career-long commitment to applying cutting-edge European practices in American clinics. He also helped pioneer laparoscopic laser surgeries and once trained U.S. surgeons in laparoscopic gallbladder removal.

Why It Matters

According to the CDC, birth defects affect 1 in every 33 babies born in the United States each year, and early intervention remains one of the most effective ways to improve outcomes. Yet only 70% of pregnant women complete first-trimester screenings recommended by OBs. Dr. Byrne says that number should be closer to 100%.

“It’s not just about equipment—it’s about mindset,” he explains. “Our institutions need to stop waiting for perfect consensus before making changes that save lives.”

Dr. Byrne also underscored the need for a more global approach to professional development in medicine. He continues to travel to England annually to stay current on new research and techniques in fetal medicine. “You don’t need a fancy fellowship—just curiosity and a passport,” he says. “Some of the best breakthroughs are across the ocean.”

Supporting Teaching and Peer Learning

Now in the later stages of his career, Dr. Byrne is turning his focus to education and mentorship. He teaches ultrasound courses and regularly collaborates with younger physicians to improve procedural quality and patient outcomes.

“When I feel overwhelmed or out of sync, I teach,” Byrne said in the interview. “Explaining a complex case to someone new forces me to reconnect with why I started this work in the first place.”

A Call to Action for Providers and Medical Students

Dr. Byrne’s advice isn’t just for seasoned professionals. He urges early-career OBs, residents, and med students to adopt a culture of exploration and open-mindedness. “Go to a conference outside your specialty. Talk to someone at a different hospital. Ask the questions no one else is asking,” he recommends.

As part of his public outreach, Dr. Byrne is advocating for national and local CME programs to include international faculty and case studies to expose U.S.-based practitioners to global perspectives in women’s health.

To read the full interview, visit the website here.

About Dr. Thomas John Byrne

Dr. Thomas John Byrne is a board-certified OBGYN with expertise in fetal medicine, ultrasound innovation, and laparoscopic gynecologic surgery. He trained in the U.K. before such practices were mainstream in the U.S., and has served as an educator, mentor, and early technology adopter throughout his 40-year career.

Austin, TX, 12th July 2025, ZEX PR WIRE, Small businesses often feel pressure to hire large marketing agencies in order to be taken seriously in a competitive marketplace. But according to Joseph Dessens, a seasoned marketing strategist and founder of the boutique consultancy Dessens & Co., that assumption is doing more harm than good.

Joseph Dessens, known in the business community as Joe Dessens, believes the real solution for small business success lies in personalized strategy, not big agency polish. Based in Houston, Texas, Joe has spent over 15 years helping emerging and mid-sized businesses develop brand strategies that reflect who they are, what they do, and how they can grow sustainably.

“Small businesses don’t need a million-dollar campaign to succeed,” says Joe Dessens. “They need clarity, consistency, and a partner who understands how to build with them, not just for them.”

Big Agencies Aren’t Built for Small Business Realities

While larger firms might offer global resources and high-end presentations, Joe argues that those features often come at the cost of flexibility, client focus, and relevance. According to him, most growing businesses don’t have the time, money, or structure to benefit from large-scale agency processes. What they really need is strategic support tailored to their specific stage of growth.

Large agencies are often optimized for large clients. Their processes and overhead are structured to serve big teams with long timelines and expansive budgets. When small businesses enter those ecosystems, they are frequently relegated to lower-tier attention or prepackaged solutions. The result is predictable: underwhelming campaigns, minimal communication, and limited ROI.

A Boutique Model That Focuses on Practical Results

In contrast, Dessens & Co. offers something different. As a boutique consultancy led directly by Joseph Dessens Houston, Texas, the firm focuses on delivering practical, high-impact marketing strategies grounded in research, relevance, and clear execution. Every client works directly with Joe, gaining immediate access to his strategic insights, creative direction, and hands-on project leadership.

“We don’t just hand clients a plan and walk away,” says Joe. “We build relationships, track performance, and make adjustments in real time. That kind of involvement simply doesn’t happen in most big agency setups.”

Client Success Stories Back the Approach

Dessens & Co. serves a range of industries, including technology, healthcare, retail, and professional services. Their work includes everything from full rebrands and website launches to campaign development, content strategy, and customer journey optimization. What remains consistent is the consultancy’s focus on making marketing work for each unique business, not just fitting them into a mold.

One example of this approach came when a Houston-based health services startup approached Dessens & Co. after disappointing results from a larger marketing vendor. The company had spent more than $60,000 on an agency campaign that failed to generate meaningful leads. Within four months of working with Joseph Dessens, the startup saw a 300 percent increase in engagement and a noticeable improvement in brand perception across its target demographic.

Another client, a regional home goods brand, had been struggling with mixed messaging and inconsistent customer acquisition. Dessens & Co. helped the business refine its positioning, create an audience-focused content strategy, and optimize its email marketing program. As a result, the brand saw its online sales rise by over 40 percent within one quarter.

“We don’t rely on gimmicks or inflated promises,” Joseph explains. “We spend time understanding the business, the audience, and the environment. Then we create strategies that are as practical as they are powerful.”

Small Budgets Deserve Smarter Strategy

Joseph Dessens also challenges how small businesses think about marketing investment. According to him, the size of the budget is less important than the clarity behind how it’s used. A well-crafted five-thousand-dollar campaign that speaks directly to a company’s target audience will often perform better than a scattered fifty-thousand-dollar push built without clear positioning.

That’s where many big agencies fall short. Their pricing often reflects overhead and reputation more than outcome. Conversely, smaller firms like Dessens & Co. are designed to maximize budget efficiency, prioritizing high-impact work over vanity metrics or trend-chasing.

For Joe Dessens, the goal is to help small and mid-sized businesses gain the strategic edge they need to compete, without compromising their identity or draining their resources.

Relationships Matter More Than Retainers

Another major differentiator is the human connection. At Dessens & Co., clients aren’t just accounts. They’re long-term partners. Joe insists on regular strategy sessions, transparent communication, and a deep understanding of each client’s industry, market, and goals.

“It’s a relationship, not a transaction,” says Joe. “When you’re growing a business, you need someone in the trenches with you. Someone who cares as much about your success as you do.”

That kind of continuity is often lost in larger agencies, where departments are siloed and clients get passed from one team to another. For small businesses navigating uncertainty and limited resources, that lack of ownership can slow down progress when they need momentum the most.

A Voice for Small Business in Houston

Though Joseph Dessens works with clients across the country, he remains deeply committed to the Houston business community. He regularly mentors new entrepreneurs, contributes to local business panels, and hosts educational marketing workshops throughout the city.

He also recently launched “Marketing Made Simple: Houston Edition,” a live workshop series helping small business owners master foundational marketing skills. The program focuses on brand positioning, audience research, and strategy development, and is designed for companies that can’t afford full agency support but still need clear, reliable guidance.

“I want to demystify marketing,” says Joe Dessens. “Small businesses are the backbone of our economy. They deserve marketing support that’s transparent, personalized, and built around their reality.”

Building a Better Path Forward

Joseph Dessens believes that more small businesses would thrive if they had access to marketing that was truly aligned with their needs. That belief drives everything he builds at Dessens & Co., a firm that continues to prove strategy, creativity, and care are far more valuable than a big name on the invoice.

Whether launching a new venture or trying to recover from a failed campaign, businesses working with Joe Dessens are finding a path forward that feels less overwhelming, more strategic, and actually effective.

“What they need,” he says, “is a partner who understands where they are, where they want to go, and how to help them get there, step by step.”

About Joseph Dessens

Joseph Dessens is the founder of Dessens & Co., a boutique marketing consultancy based in Houston, Texas. With over 15 years of experience in brand development, strategy, and digital marketing, Joseph works with growth-stage businesses to build strong, scalable foundations. Known for his hands-on approach and practical insight, he is also an active mentor and advocate for small business development across the Houston region.

Georgia, US, 12th July 2025, ZEX PR WIRE, Anand Lalaji, CEO and cofounder of The Radiology Group, is using his latest feature interview, “Anand Lalaji on Success, Sports, and Leadership Lessons,” to advocate for greater focus on mental health and leadership opportunities in youth sports—two causes that shaped his personal and professional life.

In the in-depth Q&A, Lalaji reflects on his journey from Hell’s Kitchen to becoming a healthcare leader. But beyond his career, his focus is clear: encouraging others to take action in their own communities.

Making Mental Health a Priority for Everyone

“Mental health isn’t just a healthcare issue,” Lalaji says in the interview. “It affects everyone—students, athletes, professionals, parents. And most people are struggling quietly.”

According to the CDC, nearly 1 in 5 adults in the U.S. lives with a mental illness, and among youth ages 12-17, 42% report feeling persistently sad or hopeless.

Lalaji’s foundation supports mental health programs at Wake Forest University and other organizations. He urges people to get involved, no matter their background.

“You don’t have to be in medicine to care,” Lalaji says. “You can check in on a friend, donate to mental health groups, or just start talking about it openly.”

Building Leaders Through Youth Sports

As a former volleyball player and setter, Lalaji also emphasizes the power of youth sports to build confidence and leadership.

“In volleyball, my job wasn’t to score. It was to set others up to succeed,” he shares in the interview. “That lesson shaped how I lead today.”

His foundation sponsors programs for women’s volleyball and leadership in elite sports. He points to studies showing that girls who play sports are more likely to excel in leadership roles later in life. Yet, fewer than 25% of coaching and athletic leadership positions in women’s sports are held by women.

“We need to create more opportunities for girls to lead in sports,” Lalaji says. “It’s not just about winning games—it’s about life skills.”

Small Steps, Big Impact

Lalaji’s message throughout the interview is simple: success is about consistent, small actions that help others.

He encourages readers to:

• Volunteer for local sports programs or youth mentorship groups

• Support mental health initiatives in their schools or workplaces

• Donate to causes like pediatric cancer, ALS, or mental health research

• Start conversations about these issues with friends and family

“Success isn’t only about what you achieve,” Lalaji says. “It’s about what you do to help others succeed too.”

To read the full interview, visit the website here.

About Anand Lalaji

Anand Lalaji is the CEO and cofounder of The Radiology Group. He is a dedicated advocate for mental health awareness, women’s leadership in sports, and community-focused philanthropy.